Brand Tone

Helpful and Supportive, Approachable and Friendly, Modern and Aspirational, Customer-Centric and Reliable, Informative

Brand Values

• •Customer Focus: "Bij Sanitairhelden draait alles om jou, onze gewaardeerde klant!" (At Sanitairhelden, everything revolves around you, our valued customer!). They aim to simplify the online shopping experience and actively seek feedback.
• •Quality: Offering "kwalitatief hoogwaardig sanitair" (high-quality sanitary ware).
• •Value for Money: Providing products at "de beste prijs" (the best price) and "scherpe prijzen" (competitive prices).
• •Service & Support: Being readily available for questions and advice, positioning themselves as "helden" (heroes) for their customers.
• •Inspiration & Modernity: Helping customers realize their "droombadkamer" (dream bathroom) with a focus on current trends and aesthetics.

Best Practices

• •Embrace the "Hero" Persona: Consistently use language that reflects helpfulness, support, and going the extra mile. Think: "We'll rescue your renovation," "Your allies in bathroom design," "Count on your sanitary heroes."
• •Prioritize Clarity and Simplicity: While aspirational, ensure product information, policies, and advice are easy to understand. Avoid overly technical jargon unless explained clearly. This aligns with the value of simplifying the online shopping experience.
• •Be Genuinely Customer-Centric: Frame copy around customer needs, problems, and aspirations. Use "you" and "your" frequently. Actively solicit and incorporate customer feedback into communications where appropriate.
• •Maintain a Modern and Positive Voice: Keep the language upbeat, contemporary, and solution-oriented. Even when addressing potential issues (like returns), maintain a helpful and reassuring tone.
• •Visual and Textual Harmony: Ensure the copywriting tone matches the visual style. If the visuals are modern and sleek, the copy should reflect that sophistication while remaining approachable and heroic. The aspirational imagery on Instagram should be complemented by equally inspiring yet helpful text.

Social Perception

The chosen name "Sanitairhelden" and the "Your heroes in sanitary ware" tagline likely create an initial positive expectation of helpfulness and problem-solving. The professional website design and appealing social media imagery project an image of a modern, trustworthy business. The emphasis on customer service and feedback suggests a brand that cares about its customers' experiences. Their call for user-generated content (#mijnheldinsanitair) aims to build a community and social proof. Lack of widespread negative mentions is a positive sign, though the low volume of independent reviews means their reputation is still being built.

Copy Examples

• •Your Bathroom Upgrade Heroes Are Here! Discover quality sanitary ware and expert advice to create your dream oasis. Fast delivery, fair prices – because everyone deserves a heroic bathroom.
• •More than just a tap, it's a statement. Our [Product Name] combines sleek design with everyday heroism – durable, water-efficient, and effortlessly stylish. Let us help you find the perfect fit!
• •Spotted your #mijnheldinsanitair yet? 😉 We love seeing how our heroes transform their bathrooms! Share your space for a chance to be featured & win a €250 discount on your next project. Need a little inspiration first? Swipe to see this week's stunning setups! ➡️
• •Tired of the bathroom blues? We're Sanitairhelden, two passionate entrepreneurs dedicated to making your sanitary ware shopping simple and inspiring. Quality products, heroic service – that's our promise to you. Got a question? Our heroes are ready to help!
• •Your Weekly Dose of Bathroom Bliss + Heroic Deals Inside! ✨ or Stuck on Your Reno? Your Sanitary Heroes Have Tips!