Brand Tone

Proudly Serbian & Authentic, Quality-Conscious & Trustworthy, Approachable & Customer-Centric, Relaxed & Effortless Style, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Authenticity
• •Domestic Production & National Pride
• •Customer Satisfaction
• •Responsibility & Creativity

Best Practices

• •Always Emphasize Serbian Origin & Quality: Consistently mention 'Made in Serbia,' 'Domestic Production,' and highlight the premium quality of materials and craftsmanship.
• •Showcase Customer Satisfaction: Regularly feature positive customer testimonials and reviews in marketing materials and social media to build trust.
• •Reflect the 'Relaxed Style, Authenticity, and Simple Life' Philosophy: Ensure that the language and imagery used in all communications align with these core values.
• •Be Transparent and Informative: Clearly communicate product details, material composition, and company values.
• •Maintain Approachable and Customer-Centric Communication: Use friendly and engaging language on social media, encouraging feedback and addressing customer concerns directly.

Social Perception

Positive customer feedback, Trusted local brand, Good value, Transparent

Copy Examples

• •Our clothes are 'full of warmth and love.' - Your EWLA Sportswear Team
• •Inspired by a philosophy of relaxed style and simple living, our sportswear is designed for effortless comfort and lasting quality. Made with responsibly sourced materials.
• •For over 25 years, EWLA has been dedicated to providing Serbians with top-quality sportswear, proudly made in Serbia.
• •EWLA Sportswear: Where quality meets comfort. Designed for everyday life.
• •Experience the perfect blend of style and comfort. Shop the latest collection made with love in Serbia!