Brand Tone

Aspirational, Results-Oriented, Professional, Trustworthy, Family-Oriented, Relatable, Convenience-Focused, Slightly Promotional

Brand Values

• •Quality
• •Customer Satisfaction
• •Family and Passion (Founding Story)
• •Convenience and Accessibility
• •Trust and Security

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "Professional," "Empowering," "Reliable," "Caring"), and a "we are/we are not" list (e.g., We are experts / We are not condescending). Share this with anyone creating content.
• •Prioritize Clarity and Professionalism: Use clear, concise language. Avoid jargon where possible, or explain it if necessary. Ensure all copy is grammatically correct and free of typos to maintain an image of quality and trustworthiness.
• •Focus on Benefits and Solutions: While listing product features is important, always connect them back to the customer's needs and desired outcomes (e.g., "This lightweight formula *smooths frizz for all-day sleekness*").
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, email newsletters, or (future) social media posts, the tone should feel familiar and aligned. Regularly audit content to ensure consistency.
• •Incorporate Trust Signals: Weave in mentions of guarantees, secure checkout, positive customer experiences (once available), and the quality of the brands offered to reinforce reliability and build customer confidence.

Social Perception

Customers likely perceive Expiax Cosmética as a retailer of various beauty brands rather than a manufacturer of its own "Expiax" branded artisanal products. The association with professional brands like Olaplex and Babyliss Pro likely lends it credibility among consumers seeking those specific products. Its presence on Falabella suggests it reaches customers who prefer shopping on larger, established platforms. The perception will heavily rely on individual customer experiences regarding product authenticity, shipping speed, and customer service. Without more user-generated content (reviews, social media discussions), the social perception is largely shaped by the brand's own messaging: a convenient and reliable source for premium beauty products.

Copy Examples

• •Headline: Unlock Your Radiance: Premium Hair & Skin Solutions at Expiax Cosmética. *Body:* Discover a curated selection of professional-grade products designed to bring out your best. Shop with confidence and enjoy fast, reliable delivery.
• •Social Media Post (General): Transform your beauty routine with Expiax Cosmética. From revitalizing hair treatments to luxurious skincare, find everything you need to shine. Quality you can trust, results you'll love. #ExpiaxBeauty #PremiumCosmetics #[RelevantBrandName]
• •Product Description Snippet (e.g., for a popular serum): Experience the difference with [Product Name]. This potent [serum/treatment] delivers visible results, targeting [specific benefit] for healthier, more vibrant [hair/skin]. Backed by our 30-day quality guarantee.
• •Email Subject Line: Your Favorite Beauty Brands, Delivered Today! (For Santiago customers) *Body Preview:* Don't wait to look your best. Order from Expiax Cosmética before 1 PM and receive your premium beauty essentials today!
• •About Us Snippet (for social media): Expiax Cosmética: Born from a family's passion for beauty, dedicated to bringing you the best in hair and skincare. We offer premium brands and a seamless shopping experience, because you deserve to feel radiant every day.