Brand Tone

Hybrid: Sophisticated & Aspirational (for silk products) and Creative & Playful (for design studio aspect).

Brand Values

• •Creativity & Collaboration
• •Versatility & Exploration
• •Hope & Playfulness
• •Luxury & Quality (for silk products)

Best Practices

• •Clearly define the target audience for each type of content (silk products vs. creative projects).
• •Maintain consistent visual branding across all platforms.
• •Use storytelling to connect the dots between their diverse offerings and showcase the underlying values of design and collaboration.
• •Emphasize the unique selling points of Henotique's silk products, focusing on quality, benefits, and luxury.
• •Showcase collaborative projects and artistic endeavors to highlight the brand's creativity and versatility.

Social Perception

A creative and versatile brand that blends luxury silk products with cutting-edge design and artistic collaborations. Perceived as sophisticated yet playful, appealing to those who appreciate quality, creativity, and unique experiences.

Copy Examples

• •"Indulge in the luxury of Henotique silk. Wake up to smoother hair and radiant skin."
• •"Henotique Studio: Where fashion, film, and music collide. Join our creative playground."
• •"Collaborating to create. Henotique x [Partner Name] - A fusion of design and innovation."
• •"More than just a brand, we're a playground for ideas."
• •"From our studio in Bucharest, with love and a touch of hope. Discover the world of Henotique."