Brand Tone

Elegant, Artistic, Heritage-focused, Warm, Customer-Centric

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Artistry
• •Authenticity (Proudly Indian)
• •Beauty & Elegance
• •Customer Satisfaction

Best Practices

• •Highlight the brand's commitment to preserving traditional Indian craftsmanship.
• •Emphasize the quality and luxurious feel of the fabrics used.
• •Showcase the unique artistry and handcrafted nature of each product.
• •Maintain a warm and inviting tone that reflects the brand's customer-centric approach.
• •Use elegant and artistic language that evokes beauty and timelessness.

Social Perception

A brand that celebrates Indian heritage and craftsmanship, offering high-quality, aesthetically pleasing products with a focus on customer satisfaction.

Copy Examples

• •"Experience the timeless elegance of Gulabi Kamal, where Jaipur's rich hand block printing tradition meets contemporary design."
• •"Discover our exquisite collection of artisan-crafted bedding, shirts, cushions, and quilts, made with premium quality fabrics and heartfelt craftsmanship."
• •"At Gulabi Kamal, we celebrate the beauty of the pink lotus, blossoming into timeless designs that add a touch of grace to your everyday life."
• •"Explore Gulabi Kamal, where tradition meets contemporary design. Experience the vibrant colors, intricate patterns, and luxurious fabrics."
• •"Each Gulabi Kamal creation is thoughtfully handcrafted by skilled artisans in Jaipur, preserving tradition with passion and precision."