Brand Tone

Professional, Authoritative, Empowering, Practical, Caring, Informative

Brand Values

• •Expertise and Quality
• •Preparedness and Safety
• •Confidence and Empowerment
• •Accessibility and Convenience
• •Real-World Application
• •Compliance

Best Practices

• •Highlight the experience and qualifications of the instructors (paramedics, nurses, ADF medics).
• •Emphasize the practical, hands-on nature of the training.
• •Focus on the confidence and empowerment gained by participants.
• •Clearly state the nationally recognized accreditation of the courses.
• •Showcase real-life success stories and testimonials.

Social Perception

Trusted Training Provider, Essential Service, Knowledgeable Instructors, Confidence Instilling

Copy Examples

• •"Get nationally recognized first aid training from experienced paramedics, nurses, and ADF medics. Gain the skills and confidence to save a life."
• •"Our blended online and face-to-face courses offer convenient and accessible first aid training for individuals and workplaces."
• •"Equip yourself with life-saving skills. Vital Med First Aid provides practical, effective training that meets Australian Resuscitation Council guidelines."
• •"Don't wait for an emergency. Prepare yourself with our accredited first aid courses and be ready to act decisively."
• •"From workplace safety to community well-being, Vital Med First Aid is committed to providing high-quality training that makes a difference."