Brand Tone

Humorous & Witty, Relatable, Confident & Bold, Casual & Approachable, Slightly Edgy/Irreverent

Brand Values

• •Self-Expression & Individuality
• •Humor
• •Authenticity & Relatability
• •Quality & Comfort
• •Uniqueness

Best Practices

• •Embrace Witty & Sarcastic Humor: Consistently infuse copy with clever wordplay, irony, and a lighthearted sarcastic edge that aligns with the product slogans. Don't be afraid to be a little cheeky.
• •Keep it Relatable and Conversational: Use everyday language, speak directly to the audience (e.g., "you," "we"), and reference common experiences or feelings. Avoid overly formal or corporate jargon.
• •Highlight Individuality and Attitude: Frame products and messaging around the idea of self-expression and owning one's quirks. Reinforce the "attitude" element in a confident but not arrogant way.
• •Stay True to the "Dude" Persona (but be inclusive): While the name is "Old Town Dude," the brand acknowledges "dudettes" too. Maintain a generally relaxed, cool, and perhaps slightly rebellious persona that appeals to this broader audience that shares the core "attitude."
• •Use Visuals and Copy Cohesively: Ensure that the humor and style of the copy are mirrored in the product photography, social media imagery, and overall visual branding. A funny caption with a bland image can fall flat.

Social Perception

Fun and Engaging, A Voice for Specific Personalities, Modern and On-Trend, Source of Identity Expression, Niche Appeal

Copy Examples

• •Product Ad (Facebook/Instagram): Image: Model wearing "Professional Overthinker" t-shirt, looking comically stressed yet stylish. Copy: "Pretty sure 'thinking about it' counts as a hobby. 🤯 If your brain has more tabs open than your browser, congrats, you're a professional. Wear your title with pride. Shop the 'Professional Overthinker' tee now at Old Town Dude. #OldTownDude #Overthinker #RelatableStyle #HumorTees"
• •Engagement Post (Twitter): Copy: "What's the most 'Old Town Dude' thing you've done this week? Did it involve sarcasm, too much coffee, or actively avoiding people? Spill the beans. 👇 #DudeLife #SarcasmIsMyLoveLanguage"
• •Email Subject Line (Promotional): Subject: "Your Couch Called, It Misses You (And Our New Hoodies) 🛋️" Body Snippet: "Let's be real, 'going out' is overrated. Upgrade your 'staying in' game with our latest collection of ridiculously comfy hoodies. Perfect for professional napping and avoiding responsibilities. You're welcome. - The Old Town Dude Team"
• •Instagram Caption (New Product Launch): Image: Flat lay of a new mug with a witty quote. Copy: "Warning: May spontaneously start talking about [niche interest featured on mug, e.g., 'plants'] if you get too close. 🌿☕ Our new [Mug Name] mug – because life's too short for boring drinkware. Link in bio to snag yours before your introverted self decides it's too much effort. 😉 #OldTownDude #NewArrival #IntrovertLife #CoffeeMug #StatementPiece"
• •Website Banner Copy: Headline: "Normal is Boring. Your Wardrobe Shouldn't Be." Sub-headline: "Shop apparel at Old Town Dude that says what you're really thinking. Free shipping on orders over $XX!"