Brand Tone

Knowledgeable & Passionate, Sophisticated & Elegant, Approachable & Friendly, Authentic & Local

Brand Values

• •Quality & Expertise
• •Passion
• •Authenticity & Terroir
• •Customer Satisfaction
• •Discovery & Curation
• •Community & Conviviality

Best Practices

• •Speak from Passion and Expertise: Use language that conveys deep knowledge and a genuine love for wine. Share details about regions, grape varieties, and winemaking processes in an engaging way.
• •Maintain an Elegant yet Accessible Voice: While showcasing sophistication, avoid overly technical jargon that could alienate newcomers. Balance refined descriptions with a warm and inviting tone.
• •Emphasize Authenticity and Storytelling: Highlight the stories behind the wines, the producers, and the unique terroirs. Connect with customers on an emotional level by sharing the journey from vine to bottle.
• •Be Customer-Centric and Service-Oriented: Frame copy around the customer's experience and how Maison Sarment can enhance their enjoyment of wine. Reassure them of quality service, advice, and efficient delivery.
• •Showcase Local Connections and Community: Where appropriate, mention partnerships with local producers or involvement in the local community to reinforce authenticity and a friendly neighborhood feel.

Social Perception

Positive, Trusted Wine Authority, Quality Provider, Welcoming Local Spot, Innovative and Growing

Copy Examples

• •Headline: Discover Your Next Story in a Bottle. Body: At Maison Sarment, every wine tells a tale of terroir, passion, and the winemaker's art. Let our sommeliers guide you through our curated collection, from celebrated Grands Crus to hidden gems waiting to be uncorked. Your journey into authentic French wine starts here. Call to Action: Explore Our Selection.
• •Headline: More Than Just Wine, It's a Shared Moment. Body: Join us at the Maison Sarment wine bar in the heart of Toulouse. Experience a friendly atmosphere, expert advice, and a selection of exquisite wines paired with locally sourced tapas. Because the best wines are those we share. Call to Action: Visit Our Wine Bar.
• •Headline: From Our Cellar to Your Table, With Passion. Body: For over 20 years, Maison Sarment has been dedicated to bringing you exceptional wines. Our team of experts scours vineyards for quality and character, ensuring every bottle we offer is one we’d proudly share ourselves. Enjoy swift, careful delivery on all online orders. Call to Action: Shop Fine Wines Online.
• •Headline: The Essence of French Vineyards, Curated for You. Body: Indulge in the rich heritage of French winemaking. Maison Sarment offers a journey through iconic regions and passionate producers. Whether you're a seasoned connoisseur or new to the world of wine, find your perfect bottle with us. Call to Action: Discover Our French Collection.
• •Headline: Quality You Can Taste, Expertise You Can Trust. Body: What makes a wine truly special? At Maison Sarment, it's a combination of exceptional terroir, dedicated Vignerons, and the discerning palate of our sommeliers. Explore our handpicked selections, including organic and natural wines, and experience the difference passion makes. Call to Action: Learn More About Our Values.