Brand Tone

Artistic & Creative, Authentic & Personal, Passionate & Dedicated, Sophisticated & Unique, Approachable & Engaging

Brand Values

• •Artistry & Craftsmanship
• •Authenticity & Self-Expression
• •Heritage & Cultural Duality
• •Quality & Longevity
• •Exclusivity & Uniqueness
• •Made in USA/Local Production
• •Family & Collaboration

Best Practices

• •Always Weave in the \"Art You Can Wear\" Narrative: Every piece of copy, from product descriptions to social media posts, should reinforce the idea that customers are acquiring more than just clothing—they are investing in a piece of art with a story.
• •Highlight the Mother-Daughter, Handmade, Brooklyn-Made Aspects: These are unique selling propositions that build trust and resonate with consumers looking for authentic, quality craftsmanship. Regularly mention the collaborative creation process and local production.
• •Emphasize Exclusivity and Heritage: Use language that conveys the limited-edition nature of the garments and the rich cultural inspiration (Ukrainian heritage, duality) behind the designs. This creates desire and a sense of specialness.
• •Maintain a Personal and Authentic Voice, Especially from \"Masha\" (Molly): When Molly communicates (e.g., on TikTok, Instagram), her passion and personal connection to the art should shine through. This directness builds a stronger brand-customer relationship.
• •Balance Sophistication with Approachability: While the brand offers luxury, handcrafted items, the communication, especially on social media, can remain warm and engaging. Invite conversation, ask questions, and share the journey (even the struggles of a small business) to foster community.

Social Perception

Customers likely perceive Call Me Masha as a high-quality, artisan brand that offers unique, statement pieces rather than fast fashion. The emphasis on handmade, artist-designed textiles, and limited editions contributes to this. Those who connect with the brand likely appreciate the artistic vision, the story behind its creation, and the cultural influences in the designs. The distinct aesthetic (combining art, heritage, and unique textiles like corsets) likely appeals to a niche audience seeking fashion that is expressive and not mainstream. By sharing their process and story, they are likely building trust with their audience. The direct involvement of the artist/designer, Molly, in communications (e.g., on TikTok) can foster a personal connection. The mention of items on resale sites (though limited) could indicate that the pieces are seen as valuable and retain interest.

Copy Examples

• •Headline: Beyond Fabric. Beyond Trend. This is Wearable Art. Body: At Call Me Masha, each stitch tells a story, each textile is a canvas. Crafted by mother-daughter artisans in Brooklyn, our limited-edition corsets and dresses are an invitation to express your most authentic self. Discover a piece that's as unique as your journey. (Tone: Artistic, Authentic, Sophisticated)
• •Instagram Caption: From Molly's sketchbook to your wardrobe... ✨ Witness the journey of our latest [Product Name], a blend of Ukrainian heritage and NYC artistry. Hand-designed, hand-sewn, and waiting to be part of your story. What does it inspire in you? #CallMeMasha #ArtYouCanWear #HandmadeLuxury #BrooklynMade (Tone: Artistic, Personal, Engaging)
• •Product Description Snippet (for a corset): Embrace your duality. The [Corset Name] features an original Masha Surazhsky textile, inspired by [mention specific inspiration if applicable, e.g., 'folkloric motifs' or 'architectural lines']. Meticulously handcrafted in our Brooklyn atelier, it’s designed not just to fit your form, but to express your spirit. Limited pieces available. Certificate of Authenticity included. (Tone: Sophisticated, Artistic, Exclusive)
• •Email Subject: Unveiling Masha’s Latest Creation: Artistry You Can Live In. Body: Dear [Customer Name], Step into a world where fashion is a feeling, and every garment is a conversation. Molly, our co-founder and artist, has just released a new [Product Type] inspired by [brief inspiration]. Be among the first to experience this wearable art, lovingly crafted to endure. Because true style is timeless. (Tone: Personal, Artistic, Exclusive)
• •About Us Snippet (for social media): We're Molly & Natalia, a mother-daughter duo pouring our hearts, heritage, and artistry into every Call Me Masha piece. Think timeless European craftsmanship meets Brooklyn creativity. It’s more than fashion; it's a celebration of your unique story. #CallMeMasha #MadeInNYC #ArtisanFashion (Tone: Authentic, Passionate, Approachable)