Brand Tone

aspirational, elegant, and sophisticated, with an undercurrent of accessible luxury and comfort

Brand Values

• •Quality & Durability
• •Elegance & Style
• •Comfort
• •Exclusivity/Desirability
• •Modernity & Sensuality

Best Practices

• •Develop a Brand Voice Guide: Document key adjectives, preferred sentence structures, a "do's and don'ts" list for language, and examples of on-brand copy. This ensures anyone writing for the brand has a clear reference.
• •Focus on Evocative Language: Use sensory details and descriptive words that align with elegance, quality, and aspiration. Instead of just saying "nice dress," describe the "fluid drape," the "delicate embroidery," or the "confident silhouette."
• •Maintain Visual & Textual Harmony: Ensure the copy complements the visual style. If the imagery is luxurious and minimalist, the copy should be refined and concise, not overly casual or cluttered.
• •Understand Your Audience: Tailor the nuances of the tone to the specific platform and the audience segment it reaches, while ensuring the core values and sophistication remain consistent. For instance, TikTok might allow for slightly more playful language, but the underlying message of quality and style should persist.
• •Regularly Audit Content: Periodically review all marketing copy across different channels (website, social media, emails) to check for consistency with the defined brand tone and values. Make adjustments as the brand evolves or to correct any deviations.

Social Perception

cultivating an image of a stylish and desirable brand

Copy Examples

• •Headline (Website Banner for Alpaca Collection): Indulge in Enduring Softness. Discover the Evences Alpaca Edition – Where Timeless Craftsmanship Meets Modern Comfort.
• •Instagram Caption (New Dress Launch): Elegance redefined. Introducing the [Dress Name] – a silhouette designed to empower and enchant. Limited pieces available. #Evences #NewCollection #LuxuryFashion #MustHaveStyle
• •Product Description Snippet (Sweater): Woven from the finest [Material, e.g., ethically sourced alpaca], this sweater isn't just a garment; it's an experience. Feel the unparalleled softness and timeless appeal that will make it a cherished part of your wardrobe for seasons to come.
• •TikTok Video Concept (Quick Paced, Showing Different Ways to Style an Accessory): Voiceover: From Parisian chic to coastal cool, the [Accessory Name] by Evences elevates every moment. How will you wear yours? ✨ #EvencesStyle #VersatileFashion #AccessorizeInStyle #LuxuryDetails
• •Email Subject Line (Seasonal Sale): A Curated Selection for the Discerning: The Evences [Season] Privé Sale Starts Now.