Brand Tone

Warm, Charming, and Quality-Conscious

Brand Values

• •Child Development & Education
• •Quality & Durability
• •Aesthetics & Design
• •Authenticity & Passion
• •Support for Small Creators/Local Economy
• •Joy & Playfulness

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., warm, charming, quality-conscious), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand the language, aspirations, and concerns of your target audience (parents, gift-givers). Write as if you're speaking directly to them with empathy and understanding.
• •Prioritize Storytelling: Share the "why" behind the brand and products. The story of the two founding mothers is a strong asset for Les Bredouilleurs and should be woven into the narrative.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email newsletters, and any customer service interactions is harmonious.
• •Review and Refine: Regularly review your content to ensure it aligns with the established brand tone. Get feedback and be willing to make adjustments as the brand evolves. Read copy aloud to catch awkward phrasing or tonal inconsistencies.

Social Perception

Positive, Niche & Curated, Trustworthy, Inspirational for Parents

Copy Examples

• •Spark little imaginations and big discoveries! ✨ Our [Product Name] wooden toy is more than just fun – it's a beautifully crafted invitation to learn and grow. Made with love in Europe, for curious minds and happy hands. #LesBredouilleurs #EducationalToys #QualityPlaytime
• •From our family to yours. As two moms, we dreamed of finding unique treasures for our little ones – pieces that were both beautiful and built to inspire. That dream became Les Bredouilleurs, a place where every item is chosen with care and a sprinkle of magic. #MomPreneurs #ChildhoodUnplugged #CuratedForKids
• •Hello, lovely! 👋 Something truly special has just arrived at Les Bredouilleurs. Discover our new [Product Category, e.g., organic cotton swaddles], designed to bring comfort, style, and a touch of whimsy to your little one's world. Explore the collection – link in bio! #NewCollection #KidsDecor #ThoughtfulGifts
• •What's the one childhood toy you still remember fondly? We believe in creating those lasting memories with pieces that are cherished for years to come. Share your favorites below! 👇 #CherishedMemories #TimelessToys #LesBredouilleursCommunity
• •Transform their room into a world of wonder! 🎨 Our educational posters aren't just pretty pictures; they're gentle guides to letters, numbers, and the amazing world around them. Learning, beautifully. #KidsRoomDecor #WallArtForKids #LearnThroughPlay