Brand Tone

Passionate, Authentic, Craftsman-like/Artisanal, Innovative, Professional, Community-Oriented, Musician-to-Musician

Brand Values

• •Quality
• •Craftsmanship
• •Innovation
• •Musician Focus
• •Passion
• •Authenticity
• •Community

Best Practices

• •Speak from Experience: Always frame your messaging from the perspective of a musician who understands the needs, challenges, and aspirations of other musicians. Use language and references that resonate with the drumming community.
• •Highlight Craftsmanship and Quality: Consistently emphasize the handcrafted nature, the quality of materials, and the attention to detail that goes into each instrument. Use descriptive words that evoke a sense of artistry and durability.
• •Showcase Innovation with Purpose: When talking about unique features or designs, explain *why* they were created and *how* they benefit the musician. Focus on solving problems or enhancing the playing experience.
• •Foster Community and Authenticity: Feature real artists, share their stories (with permission), and engage genuinely with your audience. Let the passion for music and the community around it shine through in your words. Avoid overly corporate or impersonal language.
• •Maintain Professionalism with Passion: While the tone is passionate and musician-centric, ensure all communications are clear, well-written, and visually appealing. This reflects the quality of the instruments themselves. Balance enthusiasm with informative and trustworthy content.

Social Perception

ML Percussions is perceived as a specialized, high-quality brand catering to discerning drummers and percussionists. They are seen as innovative, particularly with unique designs like their Side Kick cajon and travel-friendly options. The 'made by a drummer for drummers' aspect resonates well, instilling confidence in their understanding of musician's needs. The brand is associated with craftsmanship and a more boutique, rather than mass-produced, feel. Customers and onlookers generally express admiration for the sound, build quality, and unique features of the instruments. There's an appreciation for their active presence on social media, showcasing artists and the instruments in use.

Copy Examples

• •Headline: Feel the Difference Craftsmanship Makes. Body: Tired of generic beats? ML Percussions are handcrafted in the USA by a fellow drummer, for drummers. Experience innovation, superior sound, and an instrument built with passion, just for you. Discover your unique rhythm. #MLPercussions #HandcraftedDrums #Cajon #DrummerLife #MadeForMusicians
• •Headline: Innovate Your Sound. Elevate Your Performance. Body: At ML Percussions, we don't just build drums; we solve problems for musicians. From our travel-ready cajons to the game-changing Side Kick, every piece is designed for exceptional sound and playability. What will you create? #PercussionInnovation #CustomDrums #MichaelLetterman #DrumGear #ProAudio
• •Headline: By Drummers, For Drummers. That's the ML Promise. Body: Our founder, Michael Letterman, poured years of professional drumming experience into every design. We get what you need on stage and in the studio. Quality, durability, and a sound that truly speaks. Join the ML family. #DrumCommunity #MLPercussionsFamily #Percussionists #QualityGear #AuthenticSound
• •Headline: More Than a Cajon. It's Your Signature Sound. Body: Each ML Percussion instrument is a testament to detailed craftsmanship and a passion for rhythm. We build them to inspire you, to become an extension of your musical voice. Find the cajon that’s unmistakably you. #SignatureSound #CajonDrums #HandmadePercussion #MusicGear #ArtisanMade
• •Headline: Hear the Innovation. See the Craft. Play the Difference. Body: [Video Ad] Short clips showcasing the unique sound of an ML Percussion instrument, quick cuts of the crafting process, and an artist passionately playing. Text overlay: 'ML Percussions: Crafted for Your Rhythm.' Explore our latest designs. #VideoAd #DrumDemo #Craftsmanship #InnovativePercussion #PlayML