Brand Tone

Authentic & Cultural, Passionate & Educational, Quality-Conscious & Expert, Community-Oriented & Ethical, Approachable & Customer-Focused

Brand Values

• •Authenticity: Providing genuine Nigerian talking drums and preserving cultural heritage.
• •Quality Craftsmanship: Commitment to high-quality, handmade instruments crafted with precision and the finest materials.
• •Cultural Preservation & Sharing: Mission to bring Nigerian cultural heritage to the world through music.
• •Customer Satisfaction: Dedication to exceptional products and outstanding customer service.
• •Community Support & Ethical Practices: Supporting local artisans in Nigeria and contributing to their communities' education and well-being.
• •Sustainability: Engaging in practices like tree planting to ensure a sustainable future.
• •Power of Music: Believing in music's ability to transcend boundaries and connect people.

Best Practices

• •Emphasize Heritage and Storytelling: Always connect the products back to their Nigerian roots and the cultural stories they represent. Use language that evokes tradition, authenticity, and the rich history of the instruments.
• •Highlight Craftsmanship and Quality: Consistently use descriptive words that convey the care, precision, and high-quality materials that go into each handmade drum. Words like "meticulously crafted," "finest materials," "exceptional performance," and "unbeatable tone" should be staples.
• •Maintain an Educational and Passionate Voice: Share knowledge generously. Whether it's about the history of the drums, playing techniques, or the cultural context, the copy should sound enthusiastic and eager to inform, positioning the brand as an expert and a cultural ambassador.
• •Showcase Community Impact and Ethical Values: Regularly communicate the brand's commitment to supporting artisans, their communities, and sustainable practices. This reinforces the ethical dimension of the brand and appeals to conscious consumers.
• •Be Approachable and Customer-Focused in all Communications: Ensure that all copy, from product descriptions to social media posts and customer service interactions, is friendly, helpful, and respectful. Use welcoming language and show genuine interest in the customer's musical journey.

Social Perception

Customers and the public generally perceive ML Percussions as: A reliable source for high-quality, authentic Nigerian drums. A brand that values craftsmanship and produces instruments with excellent sound and aesthetics. Customer-centric, offering good service and quick responses. Ethically conscious due to their support for Nigerian artisan communities and sustainability initiatives. Knowledgeable and passionate about Nigerian percussion and culture. The overall perception is positive, with emphasis on product quality, cultural authenticity, and good customer relations.

Copy Examples

• •Headline: Feel the Ancestral Rhythm. Discover Your Authentic Nigerian Talking Drum. Body: At ML Percussions, each drum is more than an instrument—it's a handcrafted piece of Nigerian heritage. Made with the finest materials by skilled artisans, our talking drums deliver an unbeatable, soulful tone that connects you to a rich cultural tradition. Support artisans and bring home the true sound of Nigeria. Shop now.
• •Headline: More Than a Beat. It's a Legacy. Body: Experience the meticulously crafted Gan-Gan and Omele Gan-Gan drums from ML Percussions. We're dedicated to preserving Nigerian musical traditions, ensuring every drum resonates with authenticity and unparalleled sound quality. Your purchase empowers artisan communities. Embrace the rhythm of culture.
• •Headline: Handmade Quality. Heartfelt Sound. Global Connection. Body: ML Percussions brings the vibrant spirit of Nigerian talking drums to your fingertips. Founded on a passion for music and heritage, we offer instruments built with precision and care, delivering exceptional performance. Join our community and let the music connect us all.
• •Headline: From Nigeria, With Passion. The Sound That Speaks. Body: Explore our collection of authentic talking drums, each one a testament to traditional Nigerian craftsmanship. At ML Percussions, we believe in the power of music to transcend boundaries. Find your voice with an instrument that truly sings.
• •Headline: Craft Your Rhythm. Support a Dream. Body: When you choose an ML Percussions drum, you're not just getting a superior, handmade instrument; you're investing in the future of Nigerian artisan communities. Every beat on your drum helps support children's education. Play with purpose.