Brand Tone

Informative & Educative, Wellness-Oriented & Healthy, Efficacy & Functionality

Brand Values

• •Natural Ingredients
• •Health & Wellness
• •Efficacy
• •Sustainability
• •Ethical Sourcing
• •Education

Best Practices

• •Document the key elements of your brand's tone (e.g., adjectives, do's and don'ts) and share it across your team.
• •Avoid overly technical jargon unless explained.
• •Align the tone of your copywriting with your visual branding (website design, social media imagery, packaging) for a cohesive brand experience.
• •Maintain consistency in the use of terminology related to adaptogens and their benefits.
• •Showcase the brand's commitment to sustainability and ethical sourcing of ingredients.

Social Perception

Emerging Wellness Brand, Health-Conscious Appeal, Informative Resource

Copy Examples

• •Discover the power of adaptogens with SelvaViva Drinks. Our FOCUS Original blend enhances mental clarity and concentration with Lion's Mane.
• •Find your ZEN with SelvaViva's Lemon Ginger elixir. Infused with Cordyceps to reduce stress and promote relaxation.
• •Boost your IMMUNITY with our Elderflower Lime drink. Fortified with Reishi to support your body's natural defenses.
• •SelvaViva Drinks: Your daily dose of wellness, powered by nature's most potent adaptogens.
• •Drink with purpose. A portion of every SelvaViva purchase goes towards wildlife conservation efforts in South America.