Brand Tone

Engaging and Interactive, Playful and Fun, Relaxing and Sensory, Enthusiastic, Community-focused

Brand Values

• •Creativity and Cognitive Development
• •Learning Through Play
• •Quality
• •Honest Service
• •Customer Support
• •Engagement

Best Practices

• •Use engaging and interactive language to encourage participation in live events and promotions.
• •Incorporate playful and fun elements, such as humor, emojis, and lighthearted language.
• •Highlight the relaxing and sensory aspects of the products, using descriptive language and sensory-related keywords.
• •Express enthusiasm and excitement in the writing, using exclamation points and positive adjectives.
• •Foster a sense of community by encouraging interaction, offering freebies, and highlighting customer experiences.

Social Perception

Emerging/Niche, Interactive and Generous (within its TikTok community), Mixed Trust Signals Online, Potentially Confusing Product Range

Copy Examples

• •Join our TikTok Live for Lucky Pairings! Free stickers and exciting wins await!
• •Relax and unwind with our ASMR sticker experience. A sensory treat for your creative soul!
• •Wow! Check out our new arrivals – the latest sticker sets and collectibles you'll love!
• •Get creative and build with blocks! Our toys inspire cognitive development and learning through play.
• •Freebie stickers during our live stream! Don't miss out on the fun and community vibes.