Brand Tone

Inspirational & Motivational, Authoritative & Confident, Authentic & Transparent, Direct & No-Nonsense, Community-Oriented

Brand Values

• •Mental Strength & Resilience
• •Courage & Determination
• •Quality & Craftsmanship
• •Authenticity & Purpose
• •Value & Fairness
• •Integrity & Honor

Best Practices

• •Emphasize Authentic Quality, Not Just Claims: Instead of generic quality statements, be specific (e.g., 'premium Portuguese craftsmanship,' '100% organic cotton,' 'durable weave').
• •Use Strong Verbs and Active Language: Reflect the brand's confidence and directness by using powerful verbs and active voice.
• •Be bold in comparisons with other brands, focusing on the value and integrity Robore Mentis offers.
• •Foster a Sense of Community: Employ inclusive language ('Troop,' 'Squad,' 'Join us') to build a connection with the audience and encourage engagement.
• •Encourage them to 'wear the mindset,' 'endure adversity with courage,' and reflect on their own inner strength.

Social Perception

Positive Customer Perception: Customers highly rate the product quality, durability, and comfort, often stating it's superior to other brands at similar or even higher price points. Appreciation for Brand Ethos: Customers seem to connect with the brand's message of mental strength and its authentic story. The 'brand with real meaning' aspect resonates. Seen as High-Value: The perception is that the brand offers premium, 'luxury for less' apparel.

Copy Examples

• •Robore Mentis Apparel: Built to Last. Designed for Strength of Mind.
• •Endure Adversity with Courage. Our premium apparel embodies resilience in every thread.
• •Not just clothing; it's a standard. Experience unmatched quality and comfort. Shop Now.
• •High-performance gear for those who demand more. Quality Over Everything. What will you choose?
• •Premium streetwear with a purpose. Join the Robore Mentis Troop. #StrengthOfMind #QualityFirst