Brand Tone

Artistic & Expressive, Playful & Whimsical, Passionate & Personal, Slightly Provocative/Bold, Descriptive & Evocative

Brand Values

• •Originality & Uniqueness
• •Creativity & Artistry
• •Self-Expression
• •Joy & Surprise
• •Quality Craftsmanship (implied)

Best Practices

• •Embrace the "Surto": Consistently incorporate the idea of delightful surprise, creative outbursts, and bold expression into your language. Use words that evoke energy, artistry, and individuality.
• •Speak to the Creative Soul: Address your audience as fellow art lovers, creative spirits, and individuals who appreciate the unconventional. Use language that inspires and validates their desire for unique items.
• •Be Visually Descriptive and Evocative: Since the products are highly visual and artistic, use rich, descriptive language that helps the audience imagine the texture, color, and impact of the pieces. Appeal to emotions and senses.
• •Maintain a Playful yet Passionate Voice: Balance the fun, whimsical elements with a genuine passion for art and craftsmanship. Let the personality of "Madame Surto" shine through – a character who is both spirited and deeply appreciative of beauty.
• •Create a Glossary of Brand Words/Phrases: Develop a list of on-brand terms and phrases (e.g., "artistic outburst," "delightfully unexpected," "creative spark," "vibrant finds," "personality-packed") to ensure consistency across all communications, from product descriptions to social media captions and email marketing.

Social Perception

Niche & Boutique, Art-Focused, Distinctive & Memorable, Inspiring, Positive & Engaging

Copy Examples

• •Warning: May cause sudden bursts of joy! 😉 Our new collection of [Product Type] has just landed, each piece bubbling with personality and ready to make your space sing. Dare to be different? Tap to explore the glorious madness! #MadameSurto #ArtfulLiving #UniqueDecor #NewCollection
• •At Madame Surto, we believe life's too short for beige. We're for the bold, the curious, the ones who find beauty in the delightfully unexpected. It's not just decor; it's a daily dose of 'wow,' an artistic outburst for your soul. Welcome to our world of wonderful 'surtos'!
• •Psst... Your Next Creative 'Surto' Awaits (with a little treat inside!)
• •Hand-sculpted with a wink and a whole lot of heart, this isn't just a [Product Name]; it's a conversation starter. Let its quirky charm and vibrant hues ignite a little 'surto' of happiness every time you see it. Perfect for those who collect smiles (and stunning ceramics!).
• •Unleash Your Inner 'Surto'! Discover pieces as unique as you are. Shop the collection and let your home tell its own vibrant story.