Brand Tone

Personal and Passionate, Empowering and Positive, Friendly and Approachable, Stylish and Trendy, Value-Oriented

Brand Values

• •Affordability
• •Quality
• •Empowerment
• •Passion
• •Resilience/Adaptability
• •Style Expression/Individuality

Best Practices

• •Always Lead with Passion and Positivity: Start from Claudette's genuine love for jewelry and the desire to spread confidence. Use uplifting and encouraging language.
• •Emphasize "Affordable Style": Consistently link the stylish nature of the earrings with their accessibility. Avoid jargon that makes the brand feel exclusive; instead, focus on inclusivity.
• •Speak Directly and Personally: Use "you" and "I" (where appropriate, reflecting Claudette's voice). Maintain a friendly, conversational tone as if speaking to a friend.
• •Highlight Empowerment and Confidence: Connect the act of wearing the earrings to feelings of beauty, confidence, and self-expression.
• •Keep it Visually Inspired: Since jewelry is visual, ensure the copy complements the imagery. Use descriptive words that evoke the look and feel of the earrings (e.g., "sparkle," "dazzle," "elegant," "chic").

Social Perception

Customers likely perceive the brand as a source of trendy and budget-friendly fashion jewelry. The personal story of the founder may resonate with customers, fostering a sense of connection and support for a small business. The emphasis on empowering women could create a positive association. On TikTok, the brand is perceived as sharing "daily motivation, positive vibes, and stylish earrings," suggesting an engaging and uplifting presence. It is also identified as a "Black-owned business," which can attract a supportive customer base. The key to a strong positive perception will lie in consistently delivering on the promise of quality at an affordable price, along with good customer service, as suggested by reviews for similar businesses.

Copy Examples

• •Headline (Website/Social Media Ad): Shine With Confidence. ✨ Stunning Earrings, Sweet Prices. Discover Your Sparkle at Earrings By Lady C!
• •Instagram Post Caption (Showcasing new hoops): Hoops that make your heart happy! ❤️ Our latest collection is here to help you express your unique style without breaking the bank. Which pair is calling your name? #EarringsByLadyC #AffordableLuxury #HoopEarrings #StyleStatement
• •TikTok Video Concept Intro: Hey gorgeous! Feeling good starts with loving your look. 😉 I'm Claudette from Earrings By Lady C, and I believe every woman deserves to sparkle. Let's find your perfect pair! #PositiveVibes #EarringLove #FashionJewelry #LadyCEmpowers
• •Email Subject Line (for a sale): Treat Yourself! 💖 Affordable Earrings to Brighten Your Day - Special Offer Inside!
• •Product Description Snippet (for dangle earrings): Let your style flow with these elegant dangles. Designed with passion and priced with you in mind, they're the perfect touch of chic for any occasion. Feel beautiful, feel empowered.