Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Relatable and Humorous, Supportive

Brand Values

• •Local Pride/Community Focus
• •Quality
• •Customer Satisfaction
• •Enthusiasm/Spirit

Best Practices

• •Highlight Local Connection: Regularly mention that designs are Buffalo-inspired or locally created to reinforce authenticity and community ties.
• •Keep it Real and Relatable: Share user-generated content, respond genuinely to comments, and don't be afraid to show a human, sometimes humorous, side to the brand, just like in your TikTok interactions.
• •Showcase Buffalo Pride: Emphasize Buffalo-centric slogans, sports team references, and local pride elements in all communications.
• •Maintain a Friendly and Approachable Tone: Use a conversational and engaging style in social media interactions and customer service responses.
• •Promote Community Engagement: Encourage customers to share their experiences with your products and actively participate in local events and initiatives.

Social Perception

Positive Customer Experiences, Strong Local Identity, Engaged and Friendly Online

Copy Examples

• •New Arrivals: Show your Buffalo pride with our latest collection of tees, hoodies, and accessories!
• •Customer Review: "Great product and fast shipping!" Thanks for the love!
• •TikTok Comment: "Omg THANK YOU I just messed one up and thought it was done for" (on a UV DTF removal hack video)
• •Instagram Post: Rocking our Buffalo Bills gear today! Let's go Buffalo!
• •Holiday Promotion: #BuffaloGifts #HolidayShopping #BfloThreadCoFavorites