Brand Tone

Authentic & Transparent, Faith-Based & Inspirational, Family-Oriented & Nurturing, Educational & Supportive, Simple & Natural, Appreciative & Community-Focused

Brand Values

• •Faith & Spirituality
• •Family
• •Simplicity & Authenticity
• •Natural Living & Health
• •Self-Sufficiency & Homegrown/Handmade
• •Stewardship & Responsibility
• •Community & Support

Best Practices

• •Always Speak from the Heart (Nick & Maddie's Voice): Maintain the personal, authentic voice of the founders. Share their "why" and connect with customers on a human level. Use "we," "our family," and share personal anecdotes where appropriate.
• •Weave in Faith & Values Naturally: Let the core values of faith, family, simplicity, and natural living shine through the copy without being preachy. Phrases like "God-given joy," "seeking simplicity," or "blessings from our homestead" can be used authentically.
• •Emphasize "Natural" and "Handcrafted": Consistently highlight the all-natural ingredients, the handcrafted nature of the products, and the "without the junk" philosophy. This reinforces trust and the brand's commitment to quality.
• •Focus on Benefits & Solutions (with a Nurturing Touch): While detailing ingredients is good, focus on how the products solve customer problems (e.g., soothing dry skin, safe for sensitive skin) in a caring, supportive way.
• •Foster Community & Connection: Use inclusive language. Invite engagement, ask questions, and encourage customers to share their own journeys. Position the brand as a supportive resource, not just a product seller.

Social Perception

Highly Positive Product Experience, Trust in Ingredients & Quality, Support for Small, Family Business, Alignment with Values, Responsive & Caring Owners, Community Building

Copy Examples

• •Headline: Rediscover Simple Nourishment. Our Family to Yours. Body: Tired of skincare with a paragraph of unpronounceable ingredients? At Three Hearts Homestead, we believe in an older wisdom. Our handcrafted tallow balms are made with pure, natural goodness, just as we'd use for our own children. Experience the gentle difference.
• •Headline: More Than Just Skincare, It's a Return to What Matters. Body: Our journey to homesteading was a call to a simpler, more authentic life, rooted in faith and family. Each jar of our tallow balm is a piece of that journey – handcrafted with prayerful intention and the finest natural ingredients. Nourish your skin, nurture your soul.
• •Headline: From Our Homestead to Your Home: Skin-Loving Care, Naturally. Body: Worried about what's in your family's skincare? We were too. That's why we created Three Hearts Homestead tallow balms – pure, effective, and made with ingredients you can trust, straight from nature's pantry. Because a healthy home starts with healthy choices.
• •Headline: Feel the Homestead Difference. Gentle Care for Your Toughest Skin. Body: Customers tell us our tallow balm is the only thing that's worked for their dry, cracked hands. Handcrafted with love and all-natural ingredients on our family homestead, it’s the soothing relief your skin has been waiting for. Support a small family business and embrace the power of nature.
• •Headline: Join Our Journey: Tending Land, Home, and Soul. Body: Three Hearts Homestead is more than a shop; it's a community of families seeking a life of intention, faith, and connection to the land. Try our nourishing tallow balms and discover resources for your own homesteading path. Let's grow together.