Brand Tone

Authentic and Traditional, Energetic and Health-Conscious, Accessible and Encouraging, Quality-Focused, Customer-Oriented and Trustworthy

Brand Values

• •Tradition
• •Natural Wellbeing
• •Quality & Purity
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Use words like 'authentic,' 'traditional,' 'heritage,' and 'South American'.
• •Highlight Natural Energy and Wellness Benefits: Focus on Yerba Maté as a natural source of energy, mental clarity, and its health advantages (antioxidants, vitamins) as an alternative to other stimulants.
• •Acknowledge potential taste concerns by highlighting milder or flavored options for beginners.
• •Showcase Quality and Practicality: Stress the quality of the Yerba Maté itself (e.g., organic options, specific drying methods if applicable) and the functional benefits of accessories (e.g., easy-to-clean stainless steel gourds).
• •Clearly state value propositions like 'lowest price guaranteed' or 'excellent service.'

Social Perception

Yerba Maté is generally perceived as a natural and healthier way to gain energy and focus. Customers on the Just Maté website frequently praise the product quality, value for money, and fast delivery.

Copy Examples

• •Experience a gentle energy lift and explore a world of flavor, crafted just for you.
• •Elevate your routine.
• •Choose organic, choose vibrant health.
• •Start your Maté journey with us today!
• •It doesn't get more authentic!