Brand Tone

Artisanal & Quality-Conscious, Ethical & Responsible, Stylish & Sophisticated, Passionate & Proud, Approachable Luxury

Brand Values

• •Sustainability & Environmental Responsibility: Committed to making a positive impact on the planet, sustainable materials, and planting a tree for every hat sold.
• •Craftsmanship & Quality: Unique Handcrafted Hats, highest quality, delicate process, traditional millinery principles.
• •Ethical Production & Community Support: Ethically made, supporting local artisans and professionals.
• •Authenticity & Peruvian Heritage: Peruvian brand, Peru, as the heart of Arre Hats, is where our journey began.
• •Style & Self-Expression: Elevate Your Style, creating unique pieces that reflejen la personalidad y el estilo de quienes las llevan.
• •Challenging Norms & Innovation: Committed to challenging ourselves, thinking outside the box to deliver the best products.

Best Practices

• •Emphasize Core Values: Consistently weave your brand values (sustainability, craftsmanship, Peruvian heritage, ethical production) into your messaging across all platforms, from product descriptions to social media captions.
• •Storytelling is Key: Share the stories behind your products – the artisans, the sustainable materials, the Peruvian inspiration, the tree-planting initiative.
• •Use Consistent Terminology: Whether it's "handcrafted," "sustainable," "ethically made," or "Peruvian artisans," use the same core phrases consistently to build recognition and reinforce your message.
• •Leverage Visual Storytelling: Use high-quality photos and videos to showcase the craftsmanship and the people behind the hats. Consider featuring Peruvian landscapes and artisan workshops.
• •Incorporate User-Generated Content: Encourage customers to share photos of themselves wearing Arre Hats and highlight these posts on your social media to build a sense of community and authenticity.

Social Perception

Arre Hats aims to be perceived as a brand that offers ethically made, high-quality, and stylish hats, handcrafted in Peru. They want to be known for their commitment to sustainability, support of local artisans, and unique designs that allow customers to express their personality and style, with a touch of Peruvian heritage. The brand also seeks recognition for its collaboration with cultural phenomena, blending tradition with contemporary trends.

Copy Examples

• •Discover your statement. #ArreHats #SustainableStyle #HandcraftedLuxury #Peru
• •Wear it proudly, knowing you're supporting local craft and a greener planet.
• •Find a hat that speaks to your values and your voyage.
• •¡ARRE! – a call to move forward, to create with passion and purpose.
• •We partner with local artisans, transforming sustainable materials into hats that tell a story of quality, tradition, and a commitment to a brighter future, one tree at a time.