Brand Tone

friendly, enthusiastic, supportive, and community-oriented

Brand Values

• •Functionality & Practicality
• •Style & Design
• •Quality & Durability
• •Community & Support for Artists
• •Creativity & Inspiration

Best Practices

• •Speak Human to Human: Use conversational, approachable language. Avoid overly technical jargon unless specifically addressing a niche expert audience. Imagine you're talking to a creative friend.
• •Emphasize Solutions and Benefits: Focus on how Soolla products make an artist's life easier, more organized, and therefore more creative. Highlight the end result of using the bag – more focus on art.
• •Be Enthusiastic and Positive: Convey a genuine passion for art and creativity. Use uplifting and encouraging words.
• •Incorporate Community: Use "we" and "us" to foster a sense of belonging. Feature user stories and testimonials when possible to build social proof and connection.
• •Maintain Visual and Verbal Cohesion: Ensure the visual elements (photography, colors) on the website and social media align with the friendly, stylish, and practical tone of the copy. Consistency across all touchpoints reinforces brand identity.

Social Perception

Soolla is perceived very positively by its customers. They are seen as a provider of high-quality, well-designed, and highly functional bags that meet the specific needs of artists and crafters. The brand is often described as "the world's most loved art supply & pottery tool bag" or "the world's favourite art bag."

Copy Examples

• •Headline: Stop searching, start creating! Your Soolla Studio Bag: 30 pockets of pure artistic freedom. Body: Tired of a messy workspace? The Soolla Studio Bag is here to bring calm to your creative chaos. Designed by artists, for artists, it’s the stylishly practical way to keep all your tools in check, so you can focus on what you do best. Grab yours and get making!
• •Social Media Post (Image: Artist happily using the Soolla bag): Unleash your inner artist without the clutter! ✨ The Soolla Studio Bag isn't just a bag; it's your creative partner, keeping your tools tidy and your inspiration flowing. What masterpiece are you dreaming up today? #SoollaStudio #ArtistLife #CraftOrganization #CreativeFreedom
• •Product Description Snippet: Say goodbye to "functional but ugly" and hello to the Soolla Studio Bag – where smart design meets your unique style. Crafted from durable, washable duck canvas and boasting 30 (yes, 30!) thoughtfully placed pockets, it’s ready for your pottery tools, knitting needles, paintbrushes, and every creative spark in between.
• •Email Subject Line: Your Creative Journey Just Got an Upgrade! Email Body Snippet: Hey [Artist Name], imagine a world where every tool has its place, and your creative energy flows uninterrupted. That's the Soolla difference. Our Studio Bag is designed to be the supportive sidekick you've always needed. Ready to organize your inspiration?
• •Promotional Tagline: Soolla: Tidy Tools, Inspired Minds.