Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Whimsical and Charming, Personal and Heartfelt

Brand Values

• •Handmade Quality
• •Uniqueness and Individuality
• •Customer Happiness
• •Family Business
• •UK-Based

Best Practices

• •Embrace Emojis Strategically: Continue using emojis (🐝, ✨, 💕, 🦋, 💖, 🏡) that align with the whimsical, friendly, and nature-inspired aspects of the brand, but avoid overuse to maintain readability.
• •Highlight "Handmade" and "Family-Run": Consistently weave these core identity points into product descriptions, social media posts, and 'About Us' sections to reinforce trust and the personal touch.
• •Use Storytelling: Share snippets about the inspiration behind designs, the making process (if appropriate without revealing trade secrets), or how the family business operates. This builds connection and emphasizes the "love and care" put into products.
• •Engage Authentically: Respond to comments and messages with the same friendly, approachable, and enthusiastic tone. Personalize interactions where possible.
• •Maintain Visual Consistency with Tone: Ensure that photography and graphic styles always reflect the "aesthetic," "unique," "quirky," and "charming" qualities of the brand. The visuals should feel as warm and inviting as the written copy.

Social Perception

A charming small business offering delightful, handcrafted items

Copy Examples

• •✨ Fluttering into your feed! ✨ Our NEW Mystic Moth Cork Coasters have arrived, handmade with a touch of enchantment right here in the UK. 🦋 Perfect for adding a whisper of whimsy to your cuppa. Who needs one for their magical mornings? Tap to shop! #AestheticBeeUK #MysticDecor #HandmadeMagic #MothLove #UKSmallBiz
• •💖 Melt away the day with our heavenly handmade wax melts! 🐝 Crafted with love by our little family business, each scent is a mini escape. From calming lavender to zesty citrus, find your happy aroma. Free UK delivery on orders over £30! Shop the sweetness: [Link] #WaxMeltsUK #HandmadeHomeFragrance #AestheticBee #FamilyRun #HomeSweetHome
• •Welcome to Aesthetic Bee! 🏡 Discover unique, handcrafted treasures made with love to make your home truly yours. From quirky coasters to celestial trinkets, find something special, made by our family for yours. ✨
• •Looking for a gift that’s as unique as they are? 🎁 Our handmade gift sets are buzzing with charm! Perfect for birthdays, thank yous, or just because. Each one is lovingly assembled by us in the UK. Give the gift of handmade happiness! Shop gifts: [Link]
• •🎶 Your song, beautifully displayed. 🎶 Our personalised song plaques are a heartfelt way to capture a special memory. Handmade with care, just for you, this unique piece adds a personal touch to any room. Simply tell us your song and artist, and let us create your custom keepsake. A truly aesthetic and sentimental gift! #PersonalisedGift #SongPlaque #HandmadeUK #AestheticDecor #MemoryKeepsake