Brand Tone

Intellectual & Thoughtful, Passionate & Enthusiastic, Supportive & Community-Oriented, Methodical & Guiding, Curated & Discerning

Brand Values

• •Deep Reading & Understanding: The core value is going beyond surface-level reading to truly engage with and understand texts. "It's better to read one book thoroughly than to skim through a hundred."
• •Intellectual Growth & Self-Improvement: The brand believes in the power of books to enrich lives, foster critical thinking, and lead to personal development.
• •Community & Connection: Bringing readers together to share their passion for literature and ideas is a key principle.
• •Curation & Quality: Offering only the "best books" and a high-quality experience, from book selection to packaging, is important.
• •Application of Knowledge: It's not just about reading, but about applying the ideas learned to create change in one's life. The danger of reading, as the brand sees it, is not taking the time to consider and apply what's been read.

Best Practices

• •Embrace Intellectual Curiosity: Always approach content with a sense of discovery and a desire to explore complex ideas. Use language that reflects thoughtful consideration.
• •Prioritize "Deep" over "Wide": Focus on the substance and meaning of a few selected topics or books rather than trying to cover everything superficially. This reinforces the value of curated, in-depth engagement.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "our community"). Encourage interaction and discussion. Frame content as a shared journey of learning.
• •Be a Passionate Guide: Let genuine enthusiasm for reading and learning shine through. Share personal insights and "aha!" moments to connect with the audience on an emotional, yet intelligent, level.
• •Maintain a Methodical & Encouraging Approach: Consistently refer back to the core principles of reading slowly, taking notes, and applying ideas. Offer practical, actionable advice that empowers readers rather than intimidates them.

Social Perception

The Read Well Podcast, which is intrinsically linked to the Edgewater Bookstore brand, is perceived very positively by its audience. Listeners find it insightful, inspiring, and helpful for improving their reading habits and tackling challenging books. Eddy Hood is seen as a knowledgeable and passionate guide in the world of deep reading. The community aspect is valued, with followers appreciating the opportunity to connect with others who share a love for thoughtful reading. There's an appreciation for the focus on quality over quantity in reading. The bookstore's concept of a curated experience with added value (notes, guides) is presented as a unique selling proposition, aiming to make each purchase feel special.

Copy Examples

• •Beyond the Bestseller List: Discover books that spark thought and ignite change. At Edgewater Bookstore, we curate literature that stays with you long after the last page. Read deeply.
• •Don't Just Read. *Understand*. Join The Read Well Podcast community and transform your reading. We provide the tools and insights to help you take notes, think critically, and apply wisdom from the world's greatest minds.
• •Your Next Great Read is an Experience. Each Edgewater Bookstore package is more than just a book – it's an invitation to deeper learning, complete with custom notes and reading essentials. Unbox your intellectual journey.
• •Tired of skimming? So are we. Our motto: Read Slowly - Take Notes - Apply the Ideas. Find books worth your time and learn how to engage with them meaningfully at Edgewater Bookstore.
• •From Plato to modern philosophy, we choose books that challenge and enrich. Elevate your reading. Explore the Edgewater Collection and join a community dedicated to intellectual growth.