Tono de Marca

Elegant & Sophisticated, Sensory & Evocative, Approachable & Guiding, Passionate & Enthusiastic (especially in user-generated content)

Valores de Marca

• •Elegance & Sophistication
• •Quality
• •Authenticity
• •Customer Experience & Satisfaction
• •Discovery & Personal Expression
• •Affordability

Mejores Prácticas

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., elegant, evocative, knowledgeable, warm) with examples of do's and don'ts. Share this with anyone creating content.
• •Use a Core Vocabulary List: Identify and consistently use words and phrases that align with your brand's elegant and sensory nature (e.g., "allure," "enchanting," "signature," "olfactory journey," "curated," "exquisite").
• •Focus on "Show, Don't Just Tell": Instead of saying a perfume is "nice," describe the notes, the feelings it evokes, or the occasion it’s perfect for, using vivid and sensory language.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and even customer service interactions is harmonious. While the platform might dictate a slightly different style (e.g., more conversational on TikTok), the core essence should remain.
• •Listen and Adapt (Slightly): Pay attention to how your audience talks about your products and brand. While maintaining your core tone, incorporating some of their language or addressing their specific expressions of delight can make the brand feel more connected and authentic, especially in social media engagement.

Percepción Social

Positive for Scent Lovers, Emerging & Engaging, Trusted for Oriental Perfumes, Initially, there might have been a broader focus on general accessories (as suggested by the Instagram bio), but the current strong emphasis is on perfumes, which seems to be well-received.

Ejemplos de Copy

• •Instagram Post (New Arrival): "Unveil your new signature. Our latest oriental fragrance is a whisper of desert nights and blooming jasmine, crafted to leave an unforgettable trace. Discover the allure. ✨ #ElegancyNes #OrientalPerfume #ScentOfMystery"
• •Facebook Ad (General): "Tired of the same old scents? Journey with ElegancyNes into the enchanting world of authentic oriental perfumery. Find a fragrance that doesn’t just smell good, but tells your story. Explore our curated collection. #FragranceJourney #LuxuryScents #EleganceRedefined"
• •Product Description Snippet (for a rich, oud-based perfume): "Immerse yourself in the opulence of [Perfume Name]. A timeless blend of deep oud and warm spices, this fragrance is an invitation to an evening of elegance and intrigue. Let its rich, captivating notes become your invisible signature."
• •Email Newsletter Subject: "✨ Discover Your Next Obsession: New Arrivals at ElegancyNes" Body Snippet: "Hello [Customer Name], at ElegancyNes, we believe a fragrance is more than just a scent – it's an experience. We've just unveiled new oriental treasures, each with a unique story to tell. Are you ready to find yours?"
• •Website Banner: "ElegancyNes: Your Portal to the Exquisite World of Oriental Perfumes. Authentic. Enchanting. Uniquely You."