Brand Tone

Authentic & Rooted, Laid-back & Cool, Community-Oriented, Creative & Original

Brand Values

• •Authenticity
• •Originality
• •Quality
• •Aloha Spirit
• •Connection to Place
• •Artistic Expression

Best Practices

• •Embrace 'Aloha' Authentically: Consistently weave in the genuine spirit of Aloha – warmth, welcome, respect, and love – not just as a word, but as a feeling conveyed through your language.
• •Use Hawaiian Language Mindfully: Incorporate Hawaiian words and phrases naturally where appropriate (e.g., 'Mahalo,' 'Keiki,' 'Ohana'). Ensure correct usage and provide context if your audience might be unfamiliar. This reinforces authenticity and connection to the roots.
• •Tell Stories of the Islands: Go beyond just describing products. Share the inspiration behind designs, connect them to specific places, feelings, or cultural aspects of Hawaii. This creates a deeper connection with the audience.
• •Keep it Real and Relatable: Use a conversational, friendly, and laid-back tone. Avoid overly corporate or generic marketing speak. Speak to your audience like you're sharing something cool with a friend.
• •Visual and Verbal Harmony: Ensure your copywriting tone perfectly complements your visual branding (which is already strong on Instagram). The words should evoke the same feelings as the images – vibrant, authentic, and connected to the Hawaiian lifestyle.

Social Perception

Customers/Followers likely perceive 808original.com as a cool, authentic Hawaiian brand that represents their connection to the islands or their appreciation for the lifestyle. The use of local slang and imagery resonates with those familiar with or fond of Hawaiian culture.

Copy Examples

• •Fresh threads just dropped 🤙 Inspired by early mornings on the North Shore and late-night talk story sessions. This isn't just a tee, it's a piece of the island. Grab your new favorite design and carry that Aloha with you. #808Original #IslandInspired #HawaiiLife #StreetwearHawaii #AlohaVibes
• •Wear Your Roots. Authentic Island Inspired Apparel. From the 808 to the world. Shop Now and share the Aloha.
• •Missing the islands? Keep Hawaii close with 808original.com. Our apparel is designed with pure Aloha, reflecting the true culture and laid-back lifestyle of the 808. Click to explore original designs you won't find anywhere else.
• •Wrap yourself in the warmth of the islands. Our latest 808 Original hoodie features a unique design born from local inspiration and made for everyday comfort. Perfect for cool evenings or repping your island pride, wherever you are. #MadeInspirationHawaii #OriginalGear #SpreadAloha
• •Mālama Monday: Fresh Styles & Good Vibes from 808 Original 🌊