Brand Tone

Cultural & Nostalgic, Artisanal & Quality-Conscious, Warm & Inviting, Educational & Storytelling, Approachable & Sincere

Brand Values

• •Cultural Celebration & Sharing
• •Quality & Craftsmanship
• •Authenticity & Connection
• •Sustainability & Eco-consciousness
• •Well-being & Sensory Experience

Best Practices

• •Embrace the Narrative: Consistently weave the founder's story, the cultural inspiration, and the meaning of "Shen" into your communication. This authentic narrative is a core differentiator.
• •Sensory & Evocative Language: Use descriptive words that appeal to the senses (smell, sight, touch) and evoke feelings of nostalgia, warmth, and tranquility when describing products and their inspirations.
• •Highlight Quality & Craftsmanship: Regularly remind your audience about the natural, clean ingredients (coconut soy wax, toxin-free oils) and the meticulous hand-pouring process. This reinforces the value and artisanal nature of the products.
• •Educate & Share Culture Respectfully: Continue to share insights into Chinese culture, traditions, and the stories behind the scents in an informative and respectful manner. This adds depth and value beyond the product itself.
• •Maintain Visual Cohesion: Ensure that photography and videography across all platforms align with the brand's aesthetic – clean, elegant, warm, and culturally appreciative. The visual tone should match the written tone.

Social Perception

Positive & Appreciative, Intrigued by Cultural Aspect, Supportive of Small, Founder-Led Business, Trust in Clean Ingredients

Copy Examples

• •Headline (Website/Social Media): Shen Candle Co: Where Ancient Traditions Meet Modern Aromas. Journey through nostalgic scents inspired by the heart of Chinese culture.
• •Product Description (e.g., "Roasted Chestnuts" candle): Remember the sweet, smoky aroma of street-side roasted chestnuts? Our 糖炒栗 (Táng Chǎo Lì) candle captures that cherished memory. Hand-poured with natural coconut soy wax, this fragrance blends warm vanilla, toasted nuts, and a hint of spice to envelop your space in cozy nostalgia. Pure, clean, and culturally rich.
• •Instagram Caption: Each flicker of a Shen Candle is a whisper of heritage. ✨ Our founder, Helen, pours her heart and memories of her homeland into every handcrafted candle, using only the finest coconut soy wax and curated fragrances. What scent memory brings you comfort? Share below! #ShenCandleCo #ChineseCulture #HandmadeLuxury #ScentedStories #CleanBurning
• •Email Marketing Subject Line: Discover the Spirit of Shen: New Scents to Transport You. Body Snippet: At Shen Candle Co., we believe fragrance is a bridge to memory and culture. Our latest collection draws inspiration from ancient Chinese tea ceremonies and tranquil gardens, crafted to bring peace and elegance to your home. Explore now and find your moment of Shen. [Link]
• •TikTok Video Concept Intro: Ever wondered what a memory smells like? 🏮 We're Shen Candle Co., and we turn nostalgic Chinese traditions into beautiful, clean-burning candles. Watch how we handcraft our 'Ink Mini (墨)' candle, inspired by ancient calligraphy studios...