Brand Tone

Inspiring and Creative, Helpful and Instructional, Community-Oriented, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Creativity & Expression
• •Quality & Variety
• •Learning & Skill Development
• •Community & Sharing
• •Customer Enablement

Best Practices

• •Focus on "You" and "Your Creativity": Address the customer directly and frame product benefits around how they can enhance their creative projects and skills. Use empowering language.
• •Be Genuinely Enthusiastic and Passionate: Let the love for crafting shine through. Use positive and encouraging words. Share excitement for new products or techniques.
• •Prioritize Clarity and Helpfulness: When describing products or techniques, aim for clear, easy-to-understand language. Offer tips and solutions, reinforcing the brand's instructional value.
• •Foster Community and Interaction: Encourage sharing, ask questions, and respond to comments and messages in an approachable, friendly manner. Use user-generated content and highlight customer successes.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the visual branding (which is vibrant, inspiring, and project-focused). Use consistent terminology for products and techniques across all platforms.

Social Perception

Resourceful Supplier, Educational Hub, Supportive of Crafters, Generally Reliable, Inspiring

Copy Examples

• •✨ Unleash your inner artist! ✨ Our NEW collection of vibrant alcohol inks has just dropped! Perfect for creating stunning petri dishes, dreamy abstracts, and so much more. Get ready to pour your imagination out! Link in bio to explore the magic. #Crafteriaa #AlcoholInks #NewArrival #ResinArtSupplies #DIYCrafts #GetCreative
• •Ready to master the art of resin jewelry? 💎 Join Priya for a LIVE online workshop this Saturday and learn all the tips & tricks to create your own breathtaking pieces! We’ll cover everything from choosing the right resin to perfect finishing touches. Limited spots! Sign up here: [Link] Let's craft something beautiful together! #CrafteriaaWorkshops #ResinJewelry #DIYWorkshop #LearnToCraft #CraftCommunity
• •Your Creative Journey Starts Here. Explore thousands of craft supplies, expert tutorials, and a community that cheers you on. What will you create today? Shop Now!
• •Hey Crafters! 👋 In today's tutorial, Priya shows you step-by-step how to create a stunning ocean-themed resin coaster using our best-selling pigments and molds. It's easier than you think! Grab your supplies from crafteriaa.in (links below!) and let's dive in! Don't forget to share your creations with us using #CrafteriaaCreations! Products Used: * Deep Blue Sea Pigment: [Link] * Silicone Coaster Mold: [Link] Happy Crafting! 💙
• •Crafter Spotlight! ✨ We were absolutely blown away by this incredible decoupage tray created by @[CustomerInstagramHandle] using our vintage floral napkins and chalk paints! Isn't it gorgeous? We love seeing how YOU bring our supplies to life. Tag us in your projects for a chance to be featured! #CrafteriaaCommunity #CustomerLove #DecoupageArt #ProudCrafters