Brand Tone

Artisanal & Authentic, Vibrant & Ethnic, Comfort-Oriented, Direct & Informative (on marketplaces)

Brand Values

• •Craftsmanship
• •Quality of Material
• •Customer Satisfaction
• •Global Reach
• •Tradition

Best Practices

• •Clearly differentiate between items (e.g., if a cut varies between two tunics of the same 'size').
• •Address quality concerns by implementing stricter quality control measures and clearly communicating these improvements to customers.
• •Offer personalized service and address customer concerns promptly and professionally.
• •Enhance product descriptions with accurate and detailed information, including sizing charts and variations in handmade items.
• •Showcase customer stories and testimonials that highlight the positive aspects of the brand and products, effectively countering negative perceptions.

Social Perception

To be perceived as a brand that offers high-quality, authentic, and comfortable handcrafted textiles with a strong commitment to customer satisfaction and ethical practices.

Copy Examples

• •Experience the timeless beauty of Sanganeri prints with our handcrafted cotton dresses. Each piece tells a story of tradition and artistry.
• •Wrap yourself in comfort with our soft, breathable cotton fabrics. Perfect for everyday wear and designed for ultimate relaxation.
• •Discover our vibrant collection of boho maxi dresses, inspired by the rich cultural heritage of Jaipur. Express your unique style with our handcrafted designs.
• •Shop our exquisite range of hand block printed table mats, adding a touch of elegance and tradition to your dining experience.
• •Our commitment to quality ensures that every handcrafted item is made with love and attention to detail, bringing you the best in traditional Indian textiles.