Brand Tone

Personalized & Creative combined with Professional, Trustworthy, & Quality-Driven

Brand Values

• •Personalization/Customization
• •Quality
• •Customer Focus/Service
• •Honesty and Transparency
• •Legacy & Expansion
• •Versatility

Best Practices

• •Develop a Unified Voice Guide: Formalize a brief style guide that outlines the desired blend of personal/creative and professional/trustworthy tones.
• •Showcase the "Personal Touch": Feature Lazermade customer stories, the making-process, or highlight the "why" behind personalized gifts.
• •Integrate "On The Level" Values: Weave in the owner's commitment to honesty and straightforwardness in customer interactions, product descriptions, and service policies.
• •Be Consistent Across Channels: Ensure that the language used on Etsy, the Lazermade website, and any communications feels cohesive.
• •Engage Authentically: Respond to inquiries and reviews with the established brand voice – helpful, appreciative, and professional.

Social Perception

A go-to source for high-quality, beautifully customized laser-engraved items, suitable for both heartfelt personal gifts and professional business branding.

Copy Examples

• •Headline (Website/Social Media): Lazermade: Your Vision, Beautifully Engraved. Lasting Gifts, Branded with Precision.
• •Product Description (e.g., Custom Tumbler): More than just a tumbler, it's a statement. Crafted from premium stainless steel and laser-engraved with your unique design, name, or message. Keep your drinks perfect and your memories close. Let's create yours today – honestly priced, expertly made.
• •Social Media Post (Facebook/Instagram - promoting business services): Elevate your brand with custom-engraved merchandise that speaks volumes. At Lazermade, we partner with businesses like yours to create high-quality, memorable items that leave a lasting impression. Straightforward service, exceptional results. What can we craft for your brand?
• •Email Marketing (Subject: A Gift That Tells Their Story): Looking for a gift that's truly one-of-a-kind? At Lazermade, we specialize in turning everyday items into cherished keepsakes with precision laser engraving. From heartfelt messages to custom designs, we bring your ideas to life with care and quality craftsmanship. Discover the perfect personalized gift.
• •About Us Snippet (for social media): Now under new ownership with a passion for design and a commitment to 'on the level' service! Lazermade continues its tradition of crafting unique personalized gifts and is expanding to offer even more for your branding needs. We believe in quality, creativity, and bringing your ideas to life, beautifully.