Brand Tone

Elegant, Creative, Passionate, Personal, Service-Oriented, Trustworthy, Modern, and Aspirational

Brand Values

• •Quality & Expertise
• •Creativity & Artistry
• •Customer Satisfaction
• •Local Connection

Best Practices

• •Develop a Style Guide: Create a document outlining key brand voice characteristics (e.g., "elegant yet approachable," "passionate," "focus on quality"), preferred terminology (e.g., "stunning," "handcrafted," "bespoke"), and words to avoid.
• •Emphasize Quality and Expertise Subtly: Instead of just saying "we are experienced," weave it into narratives, like "Our creative directors pour over 25 years of floral artistry into each unique design."
• •Tell a Story: Connect with customers on an emotional level by sharing the passion behind the brand, the local connection, and the joy of giving/receiving flowers, as hinted at in their "Our Story."
• •Maintain Visual & Textual Harmony: Ensure the copy's tone matches the elegance and quality portrayed in the product photography and website design. If the visuals are high-end, the language should mirror that sophistication.
• •Engage Authentically: When responding to comments or messages on social media, maintain the established brand tone. If it's elegant and caring, responses should reflect that, avoiding overly casual or curt replies.

Social Perception

Emerging Brand, Positive (based on limited data), Aspirational & Gift-Oriented

Copy Examples

• •Instagram Post (Image: Luxurious bouquet): Crafted with passion, designed to delight. Experience the Flowa difference with blooms that tell your story. ✨ Same-day Sydney delivery for those moments that can't wait. #FlowaSydney #SydneyFlorist #LuxuryFlowers #HandcraftedBlooms #FlowerDeliverySydney
• •Website Banner: From Our Hearts to Your Home: Stunning Floral Designs by Flowa. Over 25 Years of Creative Artistry, Now Blooming in the Hills District. Order Your Bespoke Arrangement Today.
• •TikTok Video Caption (Video: Time-lapse of an arrangement being made): Watch the magic unfold! ✨ Our creative director pouring years of passion into every petal. Who would you surprise with this beauty? 💖 #Flowa #FloralDesign #SydneyFlowers #BehindTheScenes #FlowerArt
• •Email Marketing Subject Line: Make Their Day Unforgettable with Flowa's Exquisite Florals * Body Snippet: At Flowa, we believe flowers are more than just a gift; they're an experience. Our creative directors, with decades of expertise in crafting breathtaking arrangements, are dedicated to bringing your sentiments to life with the freshest, most beautiful blooms Sydney has to offer...
• •Promotional Post (e.g., for Mother's Day): Celebrate Mum with the elegance she deserves. Flowa's Mother's Day collection is curated with love and artistry, bringing a touch of floral magic from our Hills District studio to hers. Limited arrangements available – order soon to share the beauty. #MothersDayFlowers #FlowaLove #SydneyMums #LuxuryGifts #HillsDistrictFlorist