Brand Tone

Philosophical, Motivational, Edgy, and Direct

Brand Values

• •Intention
• •Urgency
• •Self-Ownership
• •Authenticity

Best Practices

• •Use Imperative Verbs: Start sentences with strong action words like "Reclaim," "Create," "Live," and "Wear." This creates a direct, motivational, and commanding tone consistent with a "call to action."
• •Emphasize the "Why," Not Just the "What": Every piece of copy should connect the product (the "what") back to the brand's philosophy (the "why"). It's not just a hoodie; it's a "uniform for living with intention."
• •Maintain a Minimalist Vocabulary: Avoid overly descriptive or flowery language. The tone is direct and profound. Use short, impactful sentences and a strong, simple vocabulary that reflects the minimalist design of the apparel.
• •Ask Provocative Questions: Engage the audience by posing philosophical questions related to time, purpose, and life. Examples: "What will you do with your stolen hours?" or "Are you living by design or by default?" This reinforces the brand's thought-provoking nature.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or a customer service email, the tone must remain consistent. Train any staff or collaborators on the brand's core values and voice to ensure every touchpoint feels authentic to the Stolen Hours identity.

Social Perception

Low Visibility and Potential Skepticism. The brand has a low-profile online presence, caution from third-party sites due to newness and lack of transparency, and no significant customer feedback, leading to potential customer hesitation and skepticism until more credibility is established.

Copy Examples

• •They stole your hours. Take them back. Our uniform is a reminder that every second counts. Live with intention. #StolenHours #ReclaimYourTime
• •This is more than fabric and ink. It's a philosophy. A commitment to stop wasting the one currency you can't earn back: Time. What will you do with the hours you reclaim? Shop the philosophy. [Link to website]
• •Crafted for the focused. The driven. The ones who know that a life by design is better than a life by default. This oversized tee isn't just for comfort; it's your daily armor. A reminder to live deliberately. Made from 100% heavy cotton. Wear it and make every moment count.
• •Your time is yours. Don't let them steal it. #TimeIsCurrency #LiveWithPurpose #StolenHours
• •We are born with a finite number of hours. Yet, we're taught to give them away freely—to jobs we dislike, to routines that drain us. Stolen Hours was founded on a simple, powerful idea: it's time to take them back. Our latest collection is for everyone who refuses to live on autopilot. Are you one of them? [Shop Now Button]