Brand Tone

Celebratory and Joyful, Helpful and Customer-Oriented, Professional and Reliable, Accessible and Convenient, Elegant and Quality-Focused

Brand Values

• •Customer Happiness
• •Quality and Freshness
• •Reliability and Timeliness
• •Convenience
• •Artistry and Expression
• •Sustainability
• •Value (Implied)

Best Practices

• •Focus on Emotion and Occasion: Always tie the product (flowers) to the emotion or the event it's intended for. Use words that evoke joy, celebration, love, sympathy, and appreciation.
• •Emphasize Freshness, Quality, and Care: Consistently highlight the superior quality of the flowers, the care taken in arranging them, and the freshness guarantee. This builds trust and justifies value.
• •Highlight Convenience and Reliability: Reiterate the ease of ordering, the speed of delivery (especially same-day/express options), and the dependability of the service. This addresses key customer needs.
• •Use a Warm, Friendly, and Helpful Voice: The copy should sound approachable and eager to assist. Avoid overly formal or technical jargon. Phrases like "We're here to help," or "Let us make it special" can be effective.
• •Maintain Visual and Textual Consistency: Ensure that the language used in website copy, social media posts, email marketing, and advertisements is aligned. The visual elements (photography style, color palette) should also reflect the same elegant, joyful, and quality-focused brand identity.

Social Perception

Trusted Florist, Good Quality Products, Efficient Service, Go-To for Occasions, Convenient Online Option, Slightly Higher End (Potentially)

Copy Examples

• •Headline: Make Their Day Bloom: Fresh Flowers, Delivered with Joy by 800flower.ae. Body: Sending smiles across the UAE, one beautiful bouquet at a time. Choose from our stunning arrangements, crafted with the freshest blooms and delivered right to their doorstep. Because every occasion deserves a touch of floral magic.
• •Headline: Last Minute? No Worries! Express Joy with 800flower.ae's Same-Day Delivery. Body: Forgot an important date? Or just want to send a spontaneous burst of happiness? Our expert florists and swift delivery team in Dubai ensure your thoughtful gift arrives fresh and on time. Effortless gifting, unforgettable moments.
• •Headline: More Than Just Flowers, It's a Feeling. Crafted with Care by 800flower.ae. Body: We believe in the power of flowers to express what words sometimes can't. That's why every bouquet is artfully designed with the highest quality blooms, ensuring your message of love, congratulations, or sympathy is beautifully conveyed.
• •Headline: Celebrate Life's Special Moments with the Perfect Bouquet from 800flower.ae. Body: From birthdays to anniversaries, or simply 'just because,' find the ideal floral expression at 800flower.ae. Explore our curated collections and let us help you create a moment they'll cherish. Quality you can see, joy they'll feel.
• •Headline: Your Trusted Partner in Gifting: Freshness, Beauty, and Reliability – That’s the 800flower.ae Promise. Body: For over 15 years, we've been delivering happiness across Dubai and the UAE. Our commitment to fresh, sustainably sourced flowers and exceptional service means you can always send your best wishes with confidence.