Brand Tone

Confident & Bold, Playful & Provocative, Energetic & Vibrant, Inclusive & Body-Positive (aspirational), Direct & Unapologetic

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Boldness & Daring
• •Quality & Comfort (in design)
• •Sensuality & Attraction

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., confident, playful, provocative), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Know Your Audience Intimately: Understand who you're talking to. For GIGO, this is likely men who are confident, body-aware, and interested in expressing their sensuality and style. Tailor your language to resonate with their aspirations and humor.
• •Prioritize Verbs and Adjectives that Align: Use strong, active verbs and evocative adjectives that reflect boldness, confidence, and playfulness (e.g., "ignite," "dare," "unleash," "vibrant," "daring," "sleek").
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a TikTok video, the underlying tone should feel familiar and authentic to the GIGO brand. Adapt the style for the platform, but keep the core voice consistent.
• •Review and Refine: Regularly review your copy to ensure it aligns with the established brand tone. Solicit feedback and be willing to adjust as the brand evolves or as you learn more about what resonates with your audience. Use A/B testing for headlines or calls to action where appropriate.

Social Perception

A brand for confident men, Fashion-forward and stylish, Sexy and alluring, Good quality and comfortable, A niche brand with a loyal following, Body-aware

Copy Examples

• •Headline (Product Launch): Unleash Your Edge. The New [Product Name] Collection is Here.
• •Social Media Post (Instagram/Facebook): Why blend in when you were born to stand out? 🔥 Turn heads in our latest [Product Category]. Link in bio to dare.
• •Product Description Snippet: Crafted for ultimate comfort, designed for maximum impact. Our [Product Name] brief feels like a second skin, and looks like a statement. Ready to make yours?
• •Email Subject Line: Warning: May Cause Extreme Confidence.
• •TikTok Video Caption Idea: Level up your look. ⬆️ New GIGO drop just landed. Who’s feeling bold? #GIGOUnderwear #NewCollection #BeBold