Brand Tone

Adventurous, Raw, Authentic, Relatable, Community-Focused, Direct & Unfiltered (sometimes Humorous)

Brand Values

• •Survival & Resilience
• •Adventure & Exploration
• •Authenticity
• •Community & Shared Experience
• •Sustainability (for the merchandise)

Best Practices

• •Know Your Core Story: Always tie back to the "7 vs. Wild" narrative – the challenge, the survival, the adventure. Use language that evokes these themes.
• •Speak the Community's Language: Incorporate terms, references, and inside jokes that resonate with fans of the show (e.g., specific challenges, participant quotes if appropriate and cleared). Monitor fan discussions on YouTube and Reddit for inspiration.
• •Emphasize Authenticity & Resilience: Avoid overly polished or corporate language. Keep it somewhat raw and direct, reflecting the unfiltered nature of the show. Highlight the durability or practicality of the merchandise where applicable.
• •Foster a Sense of Belonging: Use inclusive language ("fellow survivors," "the 7 vs. Wild community"). Encourage interaction and sharing of experiences, mirroring the show's community aspect.
• •Be Visually and Tonally Consistent: Ensure that the visual elements used alongside the copy (images, videos) also reflect the adventurous and raw aesthetic of the "7 vs. Wild" brand. The tone should be consistent across all platforms, from website to social media to email.

Social Perception

Highly Popular & Engaging, Inspirational (for outdoor activity), Relatable Challenge, Connected to Influencers, Merchandise as a Badge of Fandom

Copy Examples

• •(Product: Hoodie) Face the wild, even when you're not in it. Our Crashed Logo Hoodie: Built for comfort, inspired by true survival. Wear the adventure. #7vsWild
• •(General Ad: T-Shirt) Seven days. Seven items. Unforgettable grit. Relive the challenge with the official 7 vs. Wild tee. Are you ready? #SurviveTheEveryday
• •(Instagram Post: New Product Launch) The wild calls, and so does new gear! 🔥 Check out the latest drop inspired by the [Season X] journey. Link in bio to gear up like a survivor. What was your favorite moment from the latest season? Share below! 👇 #7vsWildMerch #AdventureGear
• •(Email Subject: Promotion) Gear Up for Your Own Adventure - 7 vs. Wild Shop Savings Inside! (Email Body Snippet): Whether you're tackling the urban jungle or dreaming of the wilderness, carry the spirit of 7 vs. Wild with you. For a limited time, get X% off our survivor-approved apparel.
• •(Website Banner: Sustainability Focus) Wear Your Wild Heart. Sustainably Made. Ethically Sourced. Gear that feels good, inside and out. Join the 7 vs. Wild ethos. #7vsWildShop #SustainableAdventure