Brand Tone

Innovative, Quality-Focused, Customer-Centric, Convenience-Oriented, Modern, Stylish, Enthusiastic, and Flavor-Forward.

Brand Values

• •Integrity: Honesty and credibility towards customers and partners.
• •Customer Satisfaction: Ensuring a positive experience for consumers and partners.
• •Win-Win: Creating a rewarding environment for employees, value for partners, and satisfaction for customers.
• •Innovation: Continuous pursuit of new and improved products, designs, and flavors.
• •Quality: Commitment to high manufacturing standards and premium ingredients.

Best Practices

• •Always Emphasize Adult Use: Consistently include messaging that reinforces the products are for adult smokers looking for an alternative.
• •Highlight Innovation and Quality: Use terms that convey advanced design, premium ingredients, and superior manufacturing processes (e.g., "top engineers," "premium nicotine salts," "exceeds industry standards").
• •Focus on Flavor and Satisfaction: Employ vivid and appealing language to describe the taste experiences, emphasizing "authentic flavors" and a "genuinely satisfying experience."
• •Stress Convenience and Ease of Use: Reinforce how the products fit into a busy lifestyle and are user-friendly (e.g., "pocket-friendly," "100% Convenience").
• •Maintain a Responsive and Trustworthy Voice: Reflect the brand's values of integrity and customer satisfaction in all communications, ensuring a helpful and credible tone.

Social Perception

The brand aims for a positive social perception, highlighting positive user feedback, maintaining an active online presence, and emphasizing its commitment to adult smokers. However, it must also be aware of the broader societal discussions around vaping and address them responsibly.

Copy Examples

• •Elevate Your Vape: Experience the 7Monppo Space+ with 7000 puffs of pure flavor innovation. Crafted for the discerning adult vaper.
• •Quit Smarter, Not Harder. 7Monppo offers a premium, convenient, and satisfying alternative for adult smokers. Discover your perfect match.
• •Unbeatable Flavors, Uncompromising Quality. At 7Monppo, we engineer excellence into every last puff. Taste the difference.
• •Sleek Design, Powerful Performance. The 7Monppo Box delivers a stylish and satisfying vape experience, anytime, anywhere. Convenience meets innovation.
• •More Than Just a Vape, It's a 7Monppo. We're committed to integrity, your satisfaction, and a genuinely better vaping journey.