Brand Tone

Helpful and Practical, Friendly and Approachable, Convenience-Oriented, Aspirational (Mildly), Direct and Informative

Brand Values

• •Convenience
• •Variety & comprehensiveness
• •Customer Satisfaction
• •Value for Money
• •Practicality and Functionality
• •Quality
• •Inspiration & Enjoyment

Best Practices

• •Develop a Brand Voice Guide: Document key elements of the brand tone (e.g., helpful, friendly, practical), preferred vocabulary, words to avoid, and a style for addressing customers. Share this with anyone creating content.
• •Prioritize "Customer-Centric" Language: Always write from the customer's perspective. Focus on how products solve their problems or improve their lives ("you" and "your" focused). For EvdayThings, this means highlighting convenience and practical benefits.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQs) matches the tone on social media, emails, and any advertising copy.
• •Use "Helpful" and "Solution-Oriented" Phrasing: Since "practicality" and "convenience" are key, frame product benefits as direct solutions to everyday challenges. For example, instead of just "Durable material," try "Built to last through all your daily adventures."
• •Review and Refine Regularly: Periodically audit your content to check for consistency. As the brand evolves or gains more customer feedback, be open to refining the tone to better resonate with the target audience while staying true to core values. If social media activity increases, monitor comments and messages to understand how customers perceive the tone and adjust if necessary.

Social Perception

Emerging / Niche General Store, Low Visibility, Dependent on Direct Traffic/Paid Ads

Copy Examples

• •Facebook Post (New Gadget): Tired of [common daily annoyance]? ✨ Make life a little easier with our new [Product Name]! It’s practical, easy to use, and designed to simplify your day. Shop smart, live better! #EvdayThings #HomeGadgets #ProblemSolved #[RelevantKeyword]
• •Product Description Intro (Home Organization): Welcome to a tidier home! Our [Product Name] is here to help you conquer clutter and find a little more calm in your everyday. Practical, durable, and surprisingly spacious – it’s the simple solution you’ve been looking for. Get yours today at EvdayThings!
• •Email Subject Line (Weekly Deals): Your Weekly Dose of Smart Solutions from EvdayThings! 💡
• •Website Banner (General): EvdayThings: Your one-stop shop for everything you need to make daily life simpler and better. Explore our curated collection of practical finds!
• •Instagram Bio: EvdayThings ✨ | Your One Stop General Store for practical solutions & everyday essentials. Shop smarter, live better! 👇 [Link to evdaythings.com]