Brand Tone

aspirational, trendy, confident, direct, product-focused, cool, exclusive, accessible, and desirable

Brand Values

• •Quality and Craftsmanship
• •Contemporary Style
• •Exclusivity
• •Customer-Centricity

Best Practices

• •Lead with Confidence: Use declarative and assured language. Avoid hesitant phrases. The brand knows its identity; the copy should reflect that.
• •Focus on "The What" and "The Why": Clearly state what the product is (e.g., "slim fit distressed jeans") and why it's special (e.g., "premium stretch-denim," "unique paint-splatter finish").
• •Embrace Minimalism: Keep copy clean and concise, much like the brand's visual aesthetic. Let the product imagery do most of the talking. The text should complement, not clutter.
• •Use Aspirational Language: Words like "luxury," "premium," "define," "iconic," and "standard" elevate the brand and align with its high-fashion positioning.
• •Maintain Exclusivity: Regularly use terms like "limited release," "new arrivals," and "sold out" to create a sense of urgency and desirability that reinforces the brand's exclusive perception.

Social Perception

The public and its customers perceive 7TH HVN as a stylish and high-quality streetwear brand. It is seen as a go-to for distinctive, on-trend denim and outerwear. The high satisfaction ratings and the brand's association with luxury retailers indicate a perception of value and authenticity. The brand appeals to fashion-conscious men who are willing to invest in statement pieces that are both modern and wearable.

Copy Examples

• •Engineered for the individual. The new S-3496 Black Camo denim features our signature slim fit, crafted from premium stretch-denim with a unique distressed finish. Define your style. Own the moment.
• •Beyond the basics. Our outerwear collection is designed for the modern wardrobe, blending high-fashion aesthetics with urban functionality. This is your uniform for the streets. #7THHVN
• •7TH HVN is a London-developed luxury menswear brand. We combine contemporary design with timeless craftsmanship to create pieces that are built to last and designed to be seen. Welcome to the new standard in streetwear.
• •Access the Archive. Select iconic pieces are now available at exclusive prices. High-demand items, limited availability. Your opportunity to own a piece of 7TH HVN starts now.
• •From London to the world. 7TH HVN was born from a passion for denim and a vision for modern menswear. Every pair of jeans, every jacket is a statement of quality and confident style. #7thhvn