Tono de Marca

Joyful & Indulgent, Friendly & Approachable, Ethical & Conscious, Innovative & Passionate, Playful & Fun

Valores de Marca

• •No Compromise on Taste & Quality
• •Ethical Sourcing & Sustainability
• •Inclusivity & Accessibility
• •Joy & Happiness
• •Community
• •Innovation

Mejores Prácticas

• •Emphasize the "Unbelievably Dairy-Free" Experience: Continuously highlight the surprise and delight that a plant-based chocolate can be so creamy and taste like traditional milk chocolate. Use words that convey indulgence and satisfaction.
• •Lead with Joy and Pleasure: Frame the narrative around the happiness and enjoyment chocolate brings. Connect with the emotional aspect of treating oneself.
• •Seamlessly Integrate Ethical Values: Weave in Fair Trade, sustainability, cruelty-free, and plant-based messaging naturally. Don't make it feel like a lecture, but rather a core part of what makes the chocolate special and "guilt-free."
• •Maintain an Approachable and Friendly Voice: Use inclusive language. Imagine talking to a friend who loves chocolate and is curious about (or already enjoys) vegan options. Keep the tone upbeat and positive.
• •Be Descriptive and Evocative: Use sensory language to describe the taste, texture ("creamy," "melt-in-your-mouth"), and unique flavor combinations. Make the reader crave the chocolate.

Percepción Social

High-Quality Vegan Alternative, Delicious & Creamy, Ethically Sound Choice, Trustworthy, Good for Special Dietary Needs, Premium Product

Ejemplos de Copy

• •Headline: Finally! Vegan Chocolate That Dreams Are Made Of. Body: Remember that creamy, dreamy milk chocolate you thought you'd left behind? It’s back, and it’s plant-based! Dive into 7th Heaven and rediscover the pure joy of chocolate, ethically sourced and unbelievably delicious. No dairy, no compromises, just pure, blissful indulgence.
• •Social Media Post: Treat yourself (and the planet!). Our Caramel & Sea Salt bar is the perfect swirl of sweet and salty, made with Fair Trade cocoa and creamy oat milk. Good for your soul, great for your taste buds, and kind to the earth. What’s not to love? #7thHeavenChocolate #VeganIndulgence #EthicalEating #DairyFreeDelight
• •Product Description Snippet (for Peanut Butter Cups): Get ready for a taste revolution! We’ve packed all the nostalgic joy of peanut butter and chocolate into a dairy-free cup of pure bliss. Made with love, Fair Trade cocoa, and zero animal products – because compassionate choices should always taste this heavenly.
• •Email Subject Line: Open for a Slice of (Dairy-Free) Heaven! Body Snippet: Why choose between your ethics and your cravings? At 7th Heaven, we believe you deserve both. Our chocolates are crafted to bring you that melt-in-your-mouth, can't-believe-it's-vegan experience, bite after blissful bite.
• •Ad Copy: Is it 7th Heaven? Or just our unbelievably creamy, dairy-free chocolate? Honestly, it’s hard to tell the difference. Experience plant-based perfection that makes no sacrifices on taste. Find your new favorite indulgence today!