Brand Tone

Modern and Stylish, Functional and Practical, Confident and Reassuring, Customer-Centric and Relatable, Innovative

Brand Values

• •Quality and Durability
• •Functionality and Practicality
• •Style and Design
• •Sustainability
• •Customer Focus and Trust
• •Innovation

Best Practices

• •Lead with Solutions, Support with Style: Always highlight how the product solves a real-life problem (e.g., "worried about spills?") first, then emphasize the aesthetic and comfort aspects. This reflects the core blend of functionality and design.
• •Use Confident, Yet Approachable Language: Employ strong, reassuring statements about quality and durability ("built to last," "game changer") but maintain a relatable and understanding voice that acknowledges the everyday challenges of maintaining a beautiful home.
• •Incorporate "Proof Points" Naturally: Weave in key features like "water-repellent," "machine-washable," "modular," "pet-friendly," and "non-toxic" as benefits within the copy, rather than just listing them.
• •Embrace Real-Life Scenarios: Use language and imagery that reflects genuine family life, including kids and pets, to reinforce the brand's understanding of its customers' realities. Customer testimonials and user-generated content are powerful here.
• •Maintain a Modern & Elevated Lexicon: Choose words that convey contemporary style, quality, and thoughtful design (e.g., "engineered," "premium," "sophisticated," "timeless," "innovative") while avoiding overly technical jargon where simpler, more impactful terms suffice.

Social Perception

Positive, Value for Money, Practical Problem Solver, Emerging and Trendy

Copy Examples

• •Headline: Life Happens. Your Sofa Should Handle It. Body: Introducing 7th Avenue: Stunningly stylish sofas designed for real life. Spills? Pets? Kids? Bring it on. Our water-repellent, stain-resistant, and fully washable covers mean you can finally have that dream white sofa, worry-free.
• •Headline: The Forever Sofa. For Every Version of You. Body: Your life isn't static, so why should your sofa be? 7th Avenue's modular designs adapt to your changing spaces and needs. Crafted for enduring comfort and timeless style, it's the only sofa you'll ever need.
• •Headline: Luxury You Can Live In. (Really Live In.) Body: Experience the perfect blend of sophisticated design and unparalleled practicality. 7th Avenue sofas offer cloud-like comfort and premium, non-toxic materials that are built to last—and to be lived on. Effortlessly.
• •Headline: Pet-Approved. Parent-Approved. Design-Approved. Body: Finally, a sofa that the whole family agrees on. With durable, scratch-resistant fabrics and easy-to-clean surfaces, 7th Avenue means less stress about messes and more time for cuddles and creating memories.
• •Headline: Beyond the Hype: Sofas Engineered for Modern Living. Body: At 7th Avenue, we obsessively engineer every detail. From sustainable, kiln-dried hardwood frames to our revolutionary performance fabrics, discover the difference that thoughtful design and quality craftsmanship make.