Brand Tone

Friendly, Practical, and Value-Oriented

Brand Values

• •Accessibility
• •Affordability
• •Convenience
• •Variety/Discovery
• •Sustainability

Best Practices

• •Understand Your Audience: Tailor language to be relatable and address their specific needs (e.g., "no storage hassle," "try before you buy").
• •Use "Easy" and "Simple" Consistently: Reinforce this by using words like "easy," "simple," "convenient," and "hassle-free" throughout your copy.
• •Focus on Benefits, Not Just Features: Instead of just saying "game rentals," explain the benefit: "Enjoy games without the full-price commitment".
• •Maintain a Friendly and Welcoming Voice: Use conversational language. Address the reader directly (e.g., "You pick the game," "When you're done?").
• •Be Clear and Transparent: Especially regarding pricing, shipping, and rental terms.

Social Perception

Positive and instantly recognizable as related to tabletop games. If the service delivers on its promises (affordability, good game condition, timely delivery), the perception would likely be positive among its user base in the Netherlands.

Copy Examples

• •Headline: Stop Buying, Start Playing! Rent Top Board Games with Easy Meeple. Body: Dive into a new adventure every game night without breaking the bank! Easy Meeple delivers the best board games straight to your door, anywhere in the Netherlands. Rent for 2, 4, or 6 weeks. Affordable, simple, and so much fun! Your next favorite game is waiting.
• •Headline: Free Up Your Shelves & Your Wallet! Easy Meeple – Smart Board Gaming. Body: Love board games but hate clutter and high prices? Easy Meeple is your answer in the Netherlands! Get popular and new board games delivered. Play, return, and discover more. Plus, free shipping over €30 and returns are always on us!
• •Headline: Try Before You Buy! Explore Endless Board Games with Easy Meeple. Body: Not sure if that hyped board game is right for you? Rent it with Easy Meeple! We make it easy and affordable to test out a huge selection of games. From family classics to strategic challenges, find your fit without the full price commitment. Simple rentals, delivered to you.
• •Headline: Game Night Just Got Easier (and Cheaper!). Body: Planning a game night in the Netherlands? Easy Meeple has you covered. Choose from hundreds of titles, and we'll ship them to your doorstep. With our lowest price guarantee and flexible rental options, epic fun is always affordable. What will you play next?
• •Headline: Your Monthly Surprise of Board Game Fun is Coming Soon! Body: Get ready, Netherlands! Easy Meeple’s subscription boxes are on their way. Imagine a fresh selection of curated board games arriving at your door every month, perfectly matched to your taste. Effortless discovery, endless play. Stay tuned!