Brand Tone

Aspirational yet Accessible, Confident and Knowledgeable, Community-Focused and Engaging, Enthusiastic and Passionate, Direct and Sales-Oriented

Brand Values

• •Quality
• •Affordability/Value for Money
• •Customer Satisfaction
• •Authenticity (within the "inspired by" context)
• •Passion for Fragrance

Best Practices

• •Develop a Brand Voice Guide
• •Understand Your Audience Deeply
• •Be Consistent Across All Channels
• •Train Your Team
• •Review and Iterate

Social Perception

Positive, Trusted, Value-Oriented, Community Hub, Responsive

Copy Examples

• •Instagram Post: Indulge your senses without breaking the bank. ✨ Our inspired impression of [Luxury Brand Name] captures the essence of sophistication you love, crafted with passion and quality that lasts. Why just dream of luxury when you can wear it? #MosomFragrance #InspiredByLuxury #AffordableElegance #ScentOfTheDay #Pakistan
• •Facebook Ad: Tired of admiring from afar? Experience the allure of the world's most coveted scents, reimagined by Mosom. From bold and empowering to soft and romantic, find your signature fragrance today. Quality you can trust, prices you'll love. Shop Now & Get 15% Off Your First Order! 👉 [Link to Website]
• •TikTok Video Script: (Trending upbeat audio) Text on screen: Found my new FAVE scent! 😍 Smells just like the $$$ one but it's from @mosomfragrance! Obsessed! #MosomMagic #PerfumeDupe #FragranceHaul #TikTokMadeMeBuyIt #LuxuryForLess
• •Email Newsletter Subject Line: Unlock a World of Exquisite Scents, Just for You | Mosom Fragrance (Body Snippet): Hello [Customer Name], at Mosom, we believe everyone deserves to feel extraordinary. Discover our latest arrivals – meticulously crafted impressions of timeless classics and modern masterpieces, designed to make you unforgettable. Explore the collection...
• •Website Banner Text: Experience Premium Fragrances. Crafted for You. Loved by Pakistan. Discover Your Signature Scent with Mosom – Where Luxury Meets Accessibility.