Brand Tone

Informative, Direct, and Trustworthy. Given the ambiguity and multiple entities with similar names, the tone should focus on clarity and building trust.

Brand Values

• •Transparency
• •Reliability
• •Customer Focus
• •Quality
• •Direct Communication

Best Practices

• •Focus on clarity and directness due to the fragmented online presence.
• •Emphasize trustworthiness and reliability in all communications.
• •Highlight the brand's unique selling points to differentiate from potential competitors with similar names.
• •Actively manage and monitor all online mentions and reviews, especially on platforms like Shopee.
• •Create consistent branding across all confirmed online channels.

Social Perception

Due to the lack of a strong, unified online presence, the social perception is currently fragmented and unclear. Aim for a perception of reliability, trustworthiness, and transparency to build confidence among potential customers.

Copy Examples

• •"7 Shop: Your trusted source for [product category]."
• •"We are 7 Shop Distribuidora on Shopee Brasil, offering [specific product] with fast shipping."
• •"Contact 7 Shop directly for inquiries about our [product/service] at [contact information]."
• •"Beware of imitators. 7 Shop is the only authorized seller of [exclusive product] on [platform]."
• •"Read our verified customer reviews on Shopee to see why 7 Shop is the preferred choice for [customer need]."