Brand Tone

Friendly, Authentic, Passionate, Knowledgeable, Engaging, Trustworthy, Community-Oriented, Approachable, Humorous.

Brand Values

• •Freshness
• •Quality
• •Customer Service
• •Family & Tradition
• •Community
• •Passion
• •Transparency/Authenticity

Best Practices

• •Channel James' Voice (Authenticity & Passion): The enthusiastic, knowledgeable, and friendly persona of James Heras is a huge asset. All copy, even if not directly from him, should echo this passion and genuine love for seafood and customer service. Use 'we' to emphasize the family/team aspect.
• •Prioritize 'Fresh' and 'Quality' Messaging: These are core values and should be recurring themes. Use vivid, sensory language to describe the seafood (e.g., 'gleaming,' 'ocean-fresh,' 'plump,' 'succulent').
• •Be Genuinely Helpful and Educational: Offer tips, answer questions promptly and thoroughly, and share knowledge. This builds trust and reinforces expertise. Content should aim to demystify seafood for the average home cook.
• •Highlight the 'Family-Owned' and 'Community' Aspects: Remind customers of the local roots and the personal care that goes into the business. Use phrases like 'your Concord neighbors,' 'serving our community since 1982.'
• •Maintain Visual Consistency with Energy: Ensure photos and videos are high quality, bright, and appetizing, reflecting the freshness of the products. The energy seen in the TikTok videos should translate into dynamic visuals across other platforms where appropriate.

Social Perception

Customers view 7 Seas Fish Market (Concord) as a reliable, high-quality local fish market, and a trusted source for fresh seafood. The TikTok presence of James Heras significantly boosts a modern, approachable, and entertaining image, making the traditional business of a fish market feel current and engaging.

Copy Examples

• •Just in: Wild King Salmon, gleaming and fresh from the Pacific! 🎣👑 James handpicked these beauties this morning. Come get inspired for dinner – your taste buds will thank you! #7SeasFishMarket #FreshSalmon #ConcordEats #SeafoodLovers #FamilyOwned
• •Tired of guessing where your seafood comes from? At 7 Seas, we've been your local, family-owned source for the FRESHEST catch since 1982. From our family to your table – taste the difference quality makes. Swing by today! #7SeasConcord #FreshFishDaily #SupportLocalCA #QualitySeafood
• •*Text Overlay: 'Ever seen a [Fish Name]? Let's cut it!'* James: 'Alright TikTok, check THIS out! Fresh [Fish Name] just hit the deck. Wondering how to cook this monster? Or maybe you just want to see what it looks like inside? Drop your questions below! 👇 We're here to make seafood easy and fun. #FishMarketLife #JamesTheFishmonger #7SeasFishMarket #ConcordCA #SeafoodEducation'
• •Your Trusted Catch Since 1982. At 7 Seas Fish Market, we're more than just a fish market – we're your Concord family of seafood experts, passionate about bringing you the freshest, highest-quality fish and shellfish every single day. Come experience the taste of true freshness and friendly service.
• •Taste the Tradition, Savor the Freshness! 🌊 This week at 7 Seas Fish Market, dive into our ocean-fresh specials! [List 1-2 specials, e.g., Local Halibut - $X.XX/lb, House-Made Poke Bowls - 2 for $XX]. James and George are here to help you pick the perfect seafood for your next meal. Visit your neighborhood experts at [Address]! #EatFresh #ConcordSeafood #7SeasFamily