Brand Tone

Aspirational, Stylish, Exclusive, Unique, Confident, Direct, Informative, Slightly Casual/Energetic

Brand Values

• •Individuality/Uniqueness
• •Quality/Luxury
• •Fashion-Forward
• •Customer Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, confident, exclusive), key messaging pillars (uniqueness, luxury), preferred vocabulary, and "voice" examples. Share this with anyone creating content.
• •Focus on "You" and Empowerment: While showcasing luxury, frame the narrative around how the products empower the *customer* to express their individuality and confidence.
• •Use Strong, Evocative Language: Employ words that convey luxury, exclusivity, and style (e.g., "curated," "exclusive," "elevate," "define," "unforgettable," "statement").
• •Maintain Visual-Copy Cohesion: Ensure that the tone of the copy aligns with the style and quality of the visuals used across all platforms. Aspirational imagery should be paired with equally aspirational text.
• •Platform-Appropriate Nuance: While the core tone remains consistent, allow for slight adaptations based on the platform. For example, TikTok might allow for more playful or trend-driven language while still emphasizing exclusivity and style, whereas the website might be slightly more formal.

Social Perception

The brand appears to be building its presence, particularly leveraging visual platforms like Instagram and TikTok to connect with a fashion-conscious audience. Their social media aims to project an image of luxury and exclusivity. The physical store in Novi Pazar suggests a local customer base.

Copy Examples

• •Instagram Post (Image: Model in a bold, unique outfit from the store): Dare to be different. Define your own luxury. Discover pieces that speak your language at 7Senses. #7SensesLux #StandOutStyle #LuxuryFashion #NewCollection
• •Facebook Ad (Carousel of new designer arrivals): This season, it's all about you. Elevate your wardrobe with exclusive arrivals from [Brand X], [Brand Y], and more. Shop the uniqueness at 7Senses. Link in bio. #7SensesFashion #DesignerWear #BeUnique #ShopLuxury
• •TikTok Video Teaser (Fast-paced montage of stylish items, ending with store logo): Text Overlay: Your style. Your rules. 7Senses. Caption: Unlock your unique look. New drops weekly! 🔥 #7SensesStore #FashionReels #StyleInspo #LuxuryLifestyle #NoviPazar
• •Website Banner (Homepage): 7SENSES: Where Luxury Meets Individuality. Explore curated collections designed to make you unforgettable.
• •Email Subject Line (for a new collection launch): Be the First: The New 7Senses Exclusive Collection Has Arrived.