Brand Tone

Welcoming, Ethical, Knowledgeable, and Abundant

Brand Values

• •Health & Wellbeing
• •Ethical Sourcing
• •Community Support
• •Choice & Variety
• •Quality
• •Customer Focus

Best Practices

• •Prioritize clear, concise language to convey health benefits effectively.
• •Use inclusive language that resonates with a broad audience interested in health and wellbeing.
• •Highlight the ethical and sustainable aspects of products, appealing to conscious consumers.
• •Incorporate sensory language when describing food and products to enhance appeal.
• •Maintain a friendly and approachable tone to foster a sense of community and trust.

Social Perception

Trusted source for a wide range of health foods, a welcoming community hub, and an ethical choice for conscious consumers.

Copy Examples

• •"Discover Australia's largest range of health foods, ethically sourced and delivered to your door."
• •"Nourish your body and support local businesses with our selection of organic produce and pantry staples."
• •"Visit our store in the Dandenong Ranges and experience a community hub where health and wellbeing come first."
• •"We believe everyone deserves access to quality health foods. Shop our competitive prices and take control of your health today!"
• •"From fresh produce to vegan options, our knowledgeable staff are here to help you make informed choices for a healthier lifestyle."