Brand Tone

Inspirational & Evocative, Accessible & Welcoming, Passionate & Creative, Quality-Conscious & Curated

Brand Values

• •Accessibility of Art: Making art available to a wider audience for home decoration.
• •Creativity & Self-Expression: Believing art is a means for personal expression and enhancing living spaces.
• •Quality: Commitment to providing art that is visually captivating and lasting.
• •Inspiration: Aiming to inspire customers and elevate their daily lives through art.
• •Diversity & Curation: Offering a wide, carefully selected range of styles to suit different tastes.
• •Transformation of Space: Helping customers create stylish and inspirational environments.

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., inspirational, accessible, sophisticated yet warm), approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Focus on "You" and "Your": Center the copy around the customer, their aspirations for their home, and how the art can help them achieve their desired ambiance (e.g., "Transform *your* living spaces," "Art that speaks to *you*").
• •Emphasize Benefits Over Features: Instead of just saying "high-resolution digital print," explain what that means for the customer: "Experience stunning clarity and vibrant colors that bring your chosen artwork to life, creating a captivating focal point in any room."
• •Maintain Visual Consistency: Ensure that the style of imagery used in advertising and on the website aligns with the described tone – elegant, inspiring, and focused on how the art enhances a space.
• •Storytelling in Descriptions: Briefly tell the "story" or inspiration behind a piece or collection where appropriate, connecting with the values of creativity, self-expression, and transforming a house into a home.

Social Perception

The brand's own presentation aims for a perception of being a go-to source for stylish, quality digital art that can transform a home.

Copy Examples

• •Headline for Homepage/Ad: "Transform Your Walls, Inspire Your Life. Discover Art That Speaks to You at The Crafted Comforts."
• •Product Description Snippet (e.g., for a Boho print): "Embrace free-spirited style. Our 'Desert Bloom' digital poster brings a touch of bohemian wanderlust and serene artistry to your personal sanctuary. Curated for dreamers, designed for your home."
• •"About Us" Excerpt for Social Media/Email: "At The Crafted Comforts, we believe everyone deserves a home filled with beauty and inspiration. That's why we pour our passion into curating high-quality digital art posters that make self-expression easy and accessible. Let's elevate your everyday, together."
• •Call to Action for Newsletter Signup: "Join The Crafted Comforts Collective. Sign up for exclusive access to new arrivals, decor inspiration, and special offers that will help you create the haven you've always imagined."
• •Promotional Post (e.g., for a sale): "Artistry Awaits. For a limited time, find the perfect piece to complete your vision and enjoy [X]% off all digital art posters. Quality, creativity, and comfort – now even more accessible."