Brand Tone

Adventurous, Playful, Friendly, and Enthusiastic

Brand Values

• •Discovery & Exploration: Providing customers with new and unique snacking experiences from around the world.
• •Variety & Quality: Offering a diverse selection of snacks, presumably with an emphasis on interesting and good-quality items.
• •Joy & Delight: Aiming to bring happiness and a sense of fun to customers through their products.
• •Connection & Sharing: The act of trying snacks from different cultures can foster a sense of connection, and snack boxes are often shareable.
• •Customer Experience: Focusing on delivering a positive experience from browsing to unboxing.

Best Practices

• •Create a Tone of Voice Guide: Document the brand's personality traits (e.g., adventurous, playful, friendly, enthusiastic), key vocabulary (e.g., "adventure," "discover," "treat," "global goodies"), things to avoid (e.g., overly formal language, bland descriptions), and provide examples.
• •Embrace Emojis and Exclamations (Appropriately): For a playful and enthusiastic tone, judicious use of relevant emojis (🍬🎉🌍✨) and exclamation points can enhance the message, especially on social media. Avoid overuse, which can seem unprofessional.
• •Use Storytelling: Frame the products not just as snacks, but as experiences. Talk about the origin of the snacks (if known and interesting), the feeling of discovery, or imagine the customer's delight. "Picture this: you, the couch, and a mystery snack from halfway across the world..."
• •Engage with Questions and Second-Person Pronouns: Directly address the audience with "you" and "your" to make the copy feel more personal and engaging. Ask questions to spark curiosity and interaction, e.g., "Ever wondered what [country's] most popular candy tastes like?"
• •Keep it Positive and Upbeat: Focus on the joy, excitement, and pleasure of discovering new snacks. Even when addressing potential customer hesitations, frame solutions positively. For instance, instead of "Don't worry about not liking a snack," try "With so many new tastes to explore, every box is a delightful surprise!"

Social Perception

Novelty Seekers, Gift Givers, Internationally-Minded/Curious about Cultures, Fun & Indulgent Treat, Dependent on Curation Quality

Copy Examples

• •Headline (Website/Ad): Bored of the same old snacks? Unwrap the World with WumiBox! Your taste adventure starts here.
• •Social Media Post (Instagram/Facebook): 🤯 This week's WumiBox is PACKED with goodies that'll make your tastebuds do a happy dance! 🕺💃 From spicy to sweet, what global flavor are you craving today? #WumiBox #SnackAdventure #GlobalGoodies #TreatYourself
• •Email Subject Line: Psst... Your Next Flavor Destination is Inside! 🤫✈️
• •Product Description Snippet: Warning: May cause spontaneous smiles and extreme snackisfaction! Our [Specific Country/Theme] Box is a carefully curated journey for your palate, bringing authentic and surprising treats right to your door. Get ready to explore!
• •Call to Action (Button/Link): Start Your Snack Quest! or Discover Your Next Favorite Snack!