Brand Tone

Elegant & Sophisticated, Innovative & Tech-Forward, Empowering & Confident, Caring & Comfort-Focused, Approachable & Friendly

Brand Values

• •Comfort without Compromise
• •Style & Elegance
• •Innovation & Technology
• •Empowerment of Women
• •Quality Craftsmanship
• •Versatility & Practicality
• •Sustainability (emerging)

Best Practices

• •Lead with "Comfort and Style": Always intertwine these two core concepts. Don't talk about style without mentioning comfort, and vice versa. This is your unique selling proposition.
• •Use Evocative, Sensory Language for Comfort: Words like "cloud-like," "air-touch," "soft hug," "blissful," "lightweight," "cushioned," "effortless glide" help the audience *feel* the comfort.
• •Maintain an Empowering and Elegant Voice: Speak to the aspirations of the modern woman – her confidence, her busy life, her desire for quality and beauty. Use a sophisticated yet accessible vocabulary.
• •Subtly Weave in Innovation: When mentioning technology like "Air-Touch Foam," focus on the *benefit* to the wearer (e.g., "so you can stay on your feet longer," "like walking on air") rather than just the technical feature itself.
• •Show, Don't Just Tell, Versatility: Use visuals and copy to demonstrate how shoes can be styled for different occasions, especially with the DIY accessories. Highlight how 7or9 fits into various aspects of a woman's life.

Social Perception

Customers and reviewers generally perceive 7or9 as a brand that successfully delivers on its promise of comfortable yet stylish footwear, particularly in the challenging category of heels. They are seen as innovative for their use of comfort technologies. The shoes are often described as high quality and made with good materials. The brand is associated with a premium offering, and while some may find them a bit pricey, many feel the comfort and style justify the cost. There's an appreciation for the aesthetic appeal and the ability to wear the shoes for extended periods without discomfort. The DIY accessory feature is noted as a unique and fun aspect, adding to the versatility of the shoes. Some isolated concerns exist regarding sizing consistency and customer service, which is not uncommon for online-first brands.

Copy Examples

• •Headline: Walk Your Worth. Body: Experience the revolution in every step. Our Patented Air-Touch Foam heels deliver cloud-like comfort fused with runway-ready style. From boardroom to a night out, 7or9 empowers you to live your footprint, beautifully and blissfully. #7or9Style #ComfortReimagined
• •Headline: Don't Choose. Have It All. Body: Why sacrifice style for comfort? Or comfort for style? At 7or9, we believe you deserve both. Our meticulously crafted shoes blend innovative comfort technology with timeless elegance, so you can feel as good as you look, all day long. #EffortlessElegance #TechComfort
• •Headline: Your Day, Your Shoe, Your Rules. Body: With 7or9's versatile accessories, transform your look in an instant. One pair of exquisitely comfortable shoes, endless style possibilities. Because the modern woman needs fashion that adapts to her, not the other way around. #AccessorizeYourLife #7or9Versatility
• •Headline: Step Into Freedom. Body: Feel the 7or9 difference – where premium materials meet groundbreaking comfort. Designed by women, for women, because we understand what it means to move through the world with grace and power. #WalkFree #LuxuryComfort
• •Social Post (Short & Engaging): Tired of "beautiful but painful"? So were we. That’s why we created 7or9. 😉 Step into your new favorite shoes and feel the ahhh. ✨ [Link to product] #7or9Shoes #FinallyComfortable #ChicAndComfy